Brand Tone

customer-centric, ambitious, service-oriented, trendy, contemporary, and accessible

Brand Values

• •Customer First
• •Excellent Products
• •Excellent Prices
• •Excellent Customer Service
• •Customer Satisfaction
• •Impact

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Prioritize Clarity and Conciseness
• •Be Authentic and Human
• •Consistency Across All Channels

Social Perception

aim to project an image of a leading, customer-focused online boutique with quality products and service.

Copy Examples

• •Your new favorite outfit is waiting! ✨ Explore fresh arrivals at Cole's Boutique – where style meets amazing service.
• •Hello, gorgeous! Turn heads in our new [Dress Name]. Designed for comfort and all the compliments, it's the perfect piece to take you from sunny days to fun nights out. We’re obsessed, and you will be too!
• •Treat Yourself! 🛍️ Up to 50% OFF select styles at Cole's Boutique starts NOW!
• •More than just a boutique, we're your partners in style! At Cole's Boutique, we're passionate about bringing you fabulous finds at great prices, all wrapped up with the amazing customer service you deserve. Come see the Cole's difference! #ColesBoutique #ShopSmall #WomensFashion
• •Spotted! 😍 How amazing does @customer_handle look in our [Product Name]? We LOVE seeing your Cole's Boutique style! Tag us in your photos for a chance to be featured. #ColesStyle #CustomerLove #BoutiqueFashion