Tono de Marca

The brand's tone is bold, trendy, and expressive, mirroring Bad Bunny's artistic persona. It is casual, direct, and aimed at a young, culturally-aware audience, often conveying exclusivity and urgency.

Valores de Marca

• •Authenticity
• •Cultural Pride
• •Inclusivity and Self-Expression
• •Community

Mejores Prácticas

• •Embrace Spanglish: Seamlessly blend Spanish and English in a way that feels natural and authentic to the target audience, mirroring the artist's own communication style.
• •Use Urgent and Exclusive Language: Employ terms like "Limited Edition," "Sold Out Soon," and "Exclusive" to create a sense of scarcity and drive immediate action, which aligns with the high demand for the products.
• •Connect to the Music: Always tie the merchandise back to specific albums, songs, or lyrics. This reinforces the primary connection between the product and the artist, making the purchase more meaningful for fans.
• •Incorporate Cultural Symbols: Reference Puerto Rican culture, symbols (like the coqui frog), and national pride in the copy to resonate with the core values of the brand and the artist.
• •Maintain a Confident and Bold Tone: The copy should be unapologetic, direct, and self-assured, reflecting Bad Bunny's personality and the aesthetic of the merchandise itself.

Percepción Social

The public perception is largely positive, with fans viewing merchandise as a way to connect with the artist. Official items are praised for quality and design. However, the abundance of unofficial merchandise creates confusion regarding authenticity and quality, leading to concerns about scam websites and value in the unofficial market.

Ejemplos de Copy

• •No te quedes fuera. The new 'NADIE SABE' hoodie is here. Wear the vibe. Shop now before it's gone forever. #BadBunnyMerch #NadieSabe
• •From Puerto Rico to the world. Our latest collection is a celebration of the island's heart and soul. Wear your pride. 🇵🇷 #Benito #CulturalPride
• •The tour might be over, but the memories last. Grab the exclusive 'Most Wanted Tour' gear and relive the night. Limited stock available. #BadBunnyTour #MostWanted
• •More than merch. It's a piece of the story. Inspired by the music, made for the real fans. Get yours. #YHLQMDLG
• •Last chance. The 'Un Verano Sin Ti' collection is almost sold out. Don't miss the wave. 🌊 #UnVeranoSinTi #LimitedEdition