Brand Tone

professional, practical, and value-driven

Brand Values

• •Cost-Effectiveness
• •Sustainability
• •Quality and Reliability
• •Practicality and Efficiency

Best Practices

• •Prioritize Clarity and a Value-Oriented Message: Always lead with the key benefits for the customer: cost savings, quality, and sustainability. Avoid jargon and be direct in all communications.
• •Maintain a Professional Voice: Address your audience (businesses) with a respectful and professional tone. Avoid overly casual slang, emojis, or humor that might undermine the brand's reliability.
• •Emphasize "Quality" and "Reliability": Consistently use words like "durable," "high-quality," "reputable brands," and "excellent condition" to build trust and overcome potential objections about second-hand products.
• •Highlight Sustainability as a Benefit: Frame the choice to buy used furniture not just as a cost-saving measure, but as an environmentally responsible business decision. This adds another layer to the brand's value proposition.
• •Be Informative and Factual: Focus your copy on providing useful information —dimensions, condition, brand, and functional benefits. This practical approach aligns with the needs of a business customer who is focused on making an informed purchasing decision.

Social Perception

The brand is likely perceived by its direct customers as a pragmatic and economical supplier for office needs. The lack of a broader online presence means its public profile is minimal, existing mainly for those actively seeking second-hand office furniture solutions.

Copy Examples

• •Upgrade Your Office for Less. High-Quality Used Furniture, Smart Prices.
• •Experience ergonomic support without the premium price tag. This pre-owned Herman Miller Aeron chair is in excellent condition, offering world-class comfort and durability at a fraction of the original cost. A smart investment for your team's productivity and well-being.
• •At OFFICE RESALE, we believe a great office shouldn't break the bank. We provide businesses with access to premium, second-hand office furniture, combining quality with unbeatable value. Choose a smarter, more sustainable way to furnish your workspace.
• •Headline: Used Office Furniture in SG. Description: Durable desks, ergonomic chairs, and storage solutions. Save up to 70% on top brands. Furnish your office the smart way with OFFICE RESALE.
• •Ready to build a more efficient workspace? Browse our latest arrivals of high-quality used office furniture and discover exceptional value for your business.