Brand Tone

professional, expert, and solution-oriented

Brand Values

• •Health and Well-being
• •Quality and Durability
• •Customer-Centric Service
• •Sustainability
• •Expertise and Efficiency

Best Practices

• •Lead with the Solution: Always frame your products as the solution to a problem (e.g., discomfort, low productivity, poor posture). Start with the customer's need, then introduce the product as the answer.
• •Emphasize Expertise, Not Just Products: Use phrases like 'our specialists advise,' 'expertly installed,' and 'designed by professionals' to reinforce the brand's authority and build trust.
• •Highlight Hassle-Free Service: Consistently mention benefits like 'easy ordering,' 'fast delivery,' and 'free assembly' to appeal to busy professionals who value convenience.
• •Integrate Sustainability as a Core Value: Mention the availability of 'refurbished' and 'circular' options in product categories and 'About Us' sections to attract environmentally conscious customers.
• •Maintain a Professional and Encouraging Tone: The language should be clear, confident, and supportive. It should empower the customer to make a positive change for their health and work environment.

Social Perception

overwhelmingly positive; recognized as a 'FD Gazelle 2024' (fastest-growing company); 'Excellent' rating (4.86/5) on Trusted Shops; praised for excellent, solution-oriented service, fast delivery/assembly, and high-quality products.

Copy Examples

• •Your Health is Your Greatest Asset. Invest in It with Our Ergonomic Office Solutions. Shop Sit-Stand Desks and Chairs.
• •From Chaos to Comfort. ✨ Our team doesn't just deliver furniture; we deliver a fully assembled, ergonomic workspace designed for your well-being. Focus on your work, we'll handle the rest. #OfficeInterior #Ergonomics #WorkFromHome #Productivity
• •Recognized as a 2024 FD Gazelle for our rapid growth, Office-Interior is the trusted partner for creating healthier, more productive workspaces in the Benelux region. We specialize in scalable ergonomic solutions, from single home offices to complete corporate outfitting. Discover how our expert advice and sustainable options can elevate your company's greatest asset: your people. [Link to 'About Us' page]
• •Engineered for the modern professional, our Fuse sit-stand desk combines sleek design with superior functionality. Effortlessly transition between sitting and standing to boost circulation and maintain focus throughout your day. With a 5-year warranty and professional installation included, it's more than a desk—it's a commitment to a healthier work life.
• •Tired of neck pain? Your ergonomic solution is here.