Brand Tone

Professional and Expert, Helpful and Customer-Oriented, Trustworthy and Quality-Focused, Direct and Benefit-Driven

Brand Values

• •Health and Well-being
• •Comfort
• •Productivity
• •Quality
• •Expertise and Guidance
• •Customer Satisfaction

Best Practices

• •Develop a (Dutch) Brand Voice Guide: Document the chosen tone (professional, expert, helpful), key terminology (ergonomics, comfort, healthy working), and common phrases. This ensures everyone writing copy understands the brand's communication style. Since the site is in Dutch, this guide should primarily be in Dutch for internal consistency.
• •Focus on "You" and Benefits: Address the customer directly ("Your comfort," "Improve your posture") and consistently highlight the benefits (e.g., "work healthier," "increase productivity," "reduce back pain") rather than just listing product features.
• •Maintain Expertise with Clarity: While showcasing knowledge, avoid overly technical jargon unless clearly explained. The goal is to be seen as an expert who makes complex topics accessible and provides practical solutions.
• •Emphasize Solutions and Support: Frame products and advice as solutions to common workplace problems (discomfort, inefficiency). Ensure the helpful, supportive aspect of the brand is present in all communications, from product pages to customer service interactions.
• •Be Consistent Across All Touchpoints: Ensure the tone is the same on the website, in email communications, on any (future) social media, and in customer service scripts. Regularly review content to check for consistency.

Social Perception

Specialist Provider, Problem Solver, Reliable for Home and Office, Dutch/Local Focus, Positive (based on showcased reviews)

Copy Examples

• •Headline for a Sit-Stand Desk: "Elevate Your Workday: Discover Ergonomic Sit-Stand Desks for Better Health & Productivity."
• •Social Media Post (General Ergonomics): "Your comfort is key to a productive day. Our ergonomic solutions are designed to support your well-being, whether at home or in the office. Need advice? We're here to help! #Ergonomics #HealthyWorking #OfficeComfort"
• •Email Subject Line for a Promotion: "Invest in Your Well-being: Special Offers on Top-Rated Ergonomic Chairs."
• •Short Product Description Snippet (Ergonomic Chair): "Experience optimal support with our [Chair Name]. Engineered for all-day comfort and improved posture, it’s the smart choice for a healthier, more focused you. Quality materials meet expert design."
• •Website "About Us" Excerpt Idea: "At OfficeComfort, we believe a healthy workspace is a productive workspace. We're dedicated to providing expert advice and high-quality ergonomic furniture that makes a real difference to your daily comfort and long-term well-being."