Brand Tone

Functional, technical, and value-driven, aiming to be reassuring and build confidence through detailed features and benefits.

Brand Values

• •Ergonomics and Health
• •Value for Money
• •Durability and Quality

Best Practices

• •Lead with the Benefit, Support with the Feature
• •Emphasize "Value" and "Affordability" Sensibly
• •Use a Reassuring and Confident Tone
• •Be Specific and Technical (in a simple way)
• •Acknowledge the Target Audience

Social Perception

Generally positive as a solid, budget-friendly choice, perceived as a significant upgrade with extensive adjustability and ease of assembly. Minor trade-offs like initial seat firmness or armrest sturdiness are often accepted given the price point.

Copy Examples

• •Upgrade Your Workday. Not Your Budget. Experience certified ergonomic support designed for all-day comfort. Your back will thank you.
• •Mimoglad Ergonomic Chairs. Real Support, Real Value. Stop slouching, start working. Adjustable lumbar support, breathable mesh, and a 300lb capacity. Free shipping.
• •Engineered for Your Spine's Natural Curve. Don't just sit, sit right. Our S-shaped backrest and adjustable lumbar support work in harmony to maintain a healthy spinal posture. This targeted system minimizes strain on your lower back, helping you stay focused and pain-free through every deadline and long meeting.
• •Is your office chair causing back pain? It’s time for an upgrade.
• •Long hours at the desk don't have to be a pain in the neck (or back). The Mimoglad ergonomic chair is fully adjustable to fit your body, providing the support you need to do your best work. Built to last and priced to please. Tap to discover the difference. #WorkFromHome #OfficeChair #Ergonomics #HomeOfficeSetup #Mimoglad