Brand Tone

Artistic & Creative, Quality-Conscious & Craft-Oriented, Exclusive & Unique, Whimsical & Charming, Passionate & Personal

Brand Values

• •Originality & Uniqueness
• •Quality Craftsmanship
• •Artisan & Handmade
• •Exclusivity
• •Spontaneity & Creativity in Design
• •Customer Satisfaction & Service
• •Supporting Local & USA Made

Best Practices

• •Emphasize Uniqueness and Craftsmanship: Always highlight that the bags are handmade, limited edition, and feature original designs with high-quality materials. Use descriptive words that evoke artistry and exclusivity.
• •Tell the Story: Incorporate elements of the brand's origin, the founder's inspiration, and the "Offhand" philosophy of spontaneous design to create a personal and engaging narrative.
• •Focus on "Surprise and Charm": Mention the delightful details, like unique linings or carefully placed embellishments, that make each bag special and reflect the brand's whimsical side.
• •Use Evocative Language for Materials and Aesthetics: Describe the velvets, brocades, and chenilles with rich adjectives. Lean into the artistic, bohemian, and sometimes vintage aesthetic that customers appreciate.
• •Maintain a Confident yet Approachable Voice: The tone should reflect the quality and artistry of the products (confident) while also being warm and inviting, reflecting the passion behind the brand and its connection to creative communities.

Social Perception

High-Quality & Artistic, Unique & Distinctive, Bohemian & Vintage Appeal, Functional Fashion, Desirable & Collectible, Associated with Craft Communities

Copy Examples

• •Headline: More Than a Bag. It's a Statement. Discover Offhand Designs. Body: Tired of the sea of sameness? Each Offhand Designs handbag is born from a spark of inspiration, meticulously handcrafted in California with the finest textiles and an artist's touch. Carry a story, not just your essentials. Explore our limited editions.
• •Headline: Where Art Meets Everyday. The Offhand Designs Collection. Body: We believe true luxury lies in the unique and the beautifully made. Our bags are thoughtfully designed and handcrafted to not only turn heads but to stand the test of time. No glue, no cardboard, just pure craftsmanship and delightful surprises in every lining.
• •Headline: Unleash Your Inner Original. With Offhand Designs. Body: Inspired by the beauty of the unexpected, Offhand Designs offers handbags that are as individual as you are. From rich velvets to intricate brocades, each limited-edition piece is a testament to spontaneous creativity and dedicated local artistry.
• •Headline: Handcrafted Beauty. Limited Edition Charm. Body: At Offhand Designs, we don't do mass-produced. We pour passion into every stitch, creating unique bags from exquisite materials right here in the San Francisco Bay Area. Own a piece of art that’s made to be cherished and designed to delight.
• •Headline: The Joy of the 'Offhand' Moment. Captured in a Bag. Body: Our name says it all. Offhand Designs is about embracing spontaneous creativity and transforming beautiful materials into wearable art. Discover our latest collection of handcrafted handbags and find the one that speaks to your unique style.