Brand Tone

Empathetic, gentle, supportive, sincere, calming, reassuring, validating, respectful, and intimate.

Brand Values

• •Compassion and Empathy
• •Healing and Support
• •Remembrance and Honor
• •Hope
• •Quiet Strength

Best Practices

• •Use validating language that acknowledges complex feelings, avoiding dismissive phrases.
• •Maintain a gentle and soft tone, using shorter sentences and a calm rhythm to soothe rather than sell.
• •Consistently communicate the idea of holding dual emotions, such as grief and hope, or fear and joy.
• •Prioritize privacy and safety by emphasizing the 'private,' 'personal,' or 'sacred' nature of the space.
• •Subtly hint at a deep understanding of the customer's journey to build immediate connection.

Social Perception

For its target audience, the brand is perceived as thoughtful and necessary, trustworthy, private and safe, and highly specialized.

Copy Examples

• •For the heart that holds both grief and hope. The Offeriing is your private space to navigate pregnancy after loss, one gentle prompt at a time.
• •A new chapter doesn't mean you forget the last. The Offeriing journal is a supportive companion for your unique journey of pregnancy after loss. Honor your past, embrace your present.
• •Thoughtfully created for the bravest of mothers, this guided journal helps you hold space for all your emotions. Document milestones, navigate anxieties, and create a beautiful keepsake of this precious pregnancy.
• •We know the path of pregnancy after loss is filled with unique emotions. The Offeriing was created to walk alongside you, offering a quiet place to process, reflect, and hope.
• •Offeriing: Honoring every part of your story.