Brand Tone

Value-Oriented & Savvy, Transparent & Honest, Exciting & Urgent (Implied), Informal & Approachable, Fashion-Aware (via OFFICE association)

Brand Values

• •Value for Money: Offering branded footwear at significantly reduced prices is the core value proposition.
• •Accessibility to Brands: Making desirable shoe brands more attainable for budget-conscious consumers.
• •Transparency: Being open about why products are discounted (ex-display, minor marks) and providing detailed descriptions and photos.
• •Reducing Waste (Implicitly): By selling ex-display and end-of-line items, there's an element of giving these shoes a "home" rather than them going to waste, which can appeal to sustainably-minded shoppers.
• •Customer Service: While there are mixed reviews, a responsive customer service that resolves issues is highlighted as a positive when it occurs.

Best Practices

• •Emphasize Value & Savings: Always lead with or prominently feature the discount/bargain aspect. Use words like "save," "discount," "deal," "steal," "affordable," "outlet price."
• •Be Upfront and Honest: Clearly communicate *why* the items are discounted (ex-display, last pair, minor mark). Use phrases like "ex-display," "end-of-line," "tiny scuff, big saving," "as-is, as-awesome." This builds trust.
• •Create a Sense of Urgency (Authentically): Since stock is often limited to single pairs, naturally convey this scarcity. Use phrases like "once they're gone, they're gone," "limited stock," "don't miss out," "grab it now."
• •Maintain an Approachable, Slightly Informal Voice: Avoid overly corporate or stuffy language. Keep it friendly and relatable, like talking to a fellow bargain-savvy shopper. "Your shoe-drobe will love this!"
• •Connect to Fashion (Subtly): While the primary focus is the discount, remind customers they are getting *fashionable* brands. Mentioning popular brand names and types of stylish footwear (e.g., "those trendy trainers," "classic boots") maintains the connection to the parent brand, OFFICE.

Social Perception

Bargain Hunter's Destination, "Treasure Trove" with a Catch, Generally Trustworthy for its Niche, Good for Students and Budget Shoppers, A Bit of a Gamble, but Often Pays Off

Copy Examples

• •Headline: Big Brand Kicks, Tiny Prices. Body: Snag those [Brand Name] trainers you've been eyeing! OFFCUTS has last pairs & ex-display gems at prices that won't break the bank. Hurry, they won't last!
• •Headline: Perfectly Imperfect. Perfectly Priced. Body: So, they might have a tiny mark from being on show. You'll barely notice, but your wallet definitely will! Shop our latest ex-display [Product Category, e.g., boots] and give a great pair a new home. Full transparency, full savings.
• •Headline: Your Favourite Brands Called. They're on Sale (Seriously!). Body: OFFCUTS by OFFICE is where top-brand shoes find a second chance at a first outing with you. From Nike to Dr. Martens, discover unique pairs at jaw-dropping discounts. Limited stock – grab your size before it's gone!
• •Headline: The Savvy Shopper's Secret: OFFCUTS. Body: Why pay full price? Get your hands on end-of-line and ex-display treasures from OFFICE. We're talking [Brand 1], [Brand 2], and more, all with honest descriptions and even better prices. Your shoe rack (and bank account) will thank you.
• •Headline: Last Chance Saloon for Fab Footwear! Body: These beauties are the last of their kind or have a little story to tell from their time in the spotlight (as an ex-display!). That means BIG savings for you on genuine OFFICE stock. Find your unique sole-mate today!