Brand Tone

Aspirational yet Accessible, Friendly and Customer-centric, Confident and Modern, Helpful and Informative

Brand Values

• •Quality and Durability
• •Customer Satisfaction & Service
• •Design Excellence & Modernity
• •Affordability/Value for Money
• •Functionality and Comfort

Best Practices

• •Emphasize "Stylish Affordability": Consistently balance the aspirational quality of modern design with the accessible nature of the pricing. Use words like "smart," "value," "attainable luxury," alongside "chic," "contemporary," and "elegant."
• •Speak the Customer's Language (Friendly & Relatable): Use a warm, inviting, and slightly informal tone, especially on social media. Address customers directly (e.g., "your home," "you'll love"). Avoid overly technical jargon; focus on the benefits and feel of the furniture.
• •Showcase, Don't Just Tell (Visual & Benefit-Oriented): Let customer photos and lifestyle imagery do some of the talking. In written copy, focus on the experience the furniture enables – cozy dinners, stylish entertaining, comfortable lounging – rather than just listing features.
• •Maintain an Optimistic and Inspiring Voice: Position the brand as a partner in creating a beautiful and comfortable home. Copy should feel uplifting and positive, highlighting the joy and satisfaction of well-designed spaces.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a customer service email, the core tone (modern, friendly, value-driven, quality-conscious) should be recognizable. Develop a simple style guide with key approved terms and phrases.

Social Perception

Highly Positive, Trustworthy, Stylish and On-Trend

Copy Examples

• •Headline: Elevate Your Everyday. Discover Designer Style, Without the Designer Price Tag. Body: At Ofcasa, we believe beautiful design shouldn't break the bank. Explore our collection of stunning, modern furniture crafted for real life and discover how easy it is to create a home you love. Your dream dining room is closer than you think.
• •Social Media Post (with customer photo): We're obsessed with how @[customerhandle] styled our Elara Swivel Chairs! 😍 Create your own inspiring space with Ofcasa – where comfort meets chic, and quality meets affordability. Share your #OfcasaHome moments with us!
• •Product Description Snippet (for a new dining chair): Introducing the Sienna. Inspired by contemporary European design, its sleek lines and plush velvet upholstery bring a touch of sophisticated comfort to any meal. Ergonomically designed for lingering conversations and built to last for years of shared memories.
• •Email Subject Line: ✨ Your Home, Reimagined. Plus, 10% Off Your First Ofcasa Order! Email Body Snippet: Ready for a refresh? Ofcasa brings you beautifully designed, high-quality furniture that’s made for modern living. From statement dining sets to cozy armchairs, find pieces that speak to your style and your budget.
• •Brand Story Snippet: Born in Europe with a passion for design and a commitment to you. Ofcasa started with a simple idea: to make stylish, durable, and comfortable furniture accessible to everyone. We’re inspired by contemporary culture, and dedicated to helping you create a home that truly reflects you.