Brand Tone

sophisticated, creative, and culturally rooted. It communicates with a professional yet approachable voice, showcasing its expertise while celebrating its Brazilian heritage. The language used is descriptive and evocative, aiming to inspire and inform.

Brand Values

• •Brazilian Identity: A deep appreciation for and celebration of Brazilian culture, customs, and creativity.
• •Functional Design: A commitment to creating products and spaces that are not only aesthetically pleasing but also practical and user-friendly.
• •Creative Versatility: A multidisciplinary approach that allows for a wide range of creative expression, from product design to architecture.
• •Cultural Dissemination: A desire to share and promote Brazilian culture and design on a wider scale.

Best Practices

• •Embrace "Saudade": Infuse your copy with a sense of warmth, nostalgia, and longing – a key element of Brazilian culture. This can be achieved through storytelling and evocative language.
• •Highlight the "Ginga": Celebrate the rhythm, resourcefulness, and creative flair that is quintessentially Brazilian. Use dynamic and engaging language to convey this energy.
• •Speak in "Brasilidades": Incorporate Brazilian slang, expressions, and cultural references to create a sense of authenticity and connection with your audience.
• •Maintain a "Leveza" (Lightness): Even when discussing complex design concepts, keep the tone light, approachable, and optimistic. Avoid overly technical or academic language.
• •Show, Don't Just Tell: Use vivid descriptions and imagery to transport your audience to the heart of Brazil. Let the beauty and vibrancy of the culture speak for itself through your words.

Social Perception

a hub of creative excellence, recognized for its innovative and culturally significant work. The accolades it has received, coupled with its insightful blog content, position OF BRASILIS as a thought leader in the Brazilian design scene. The brand's focus on functionality and cultural relevance likely resonates well with a discerning audience that appreciates both form and substance.

Copy Examples

• •Untangle your daily routine. The NÓ coat rack, from our 'B de Brasilis' collection, brings the simplicity and ingenuity of Brazilian design into your home. A functional piece that tells a story.
• •We don't just design spaces, we create atmospheres. OF BRASILIS transforms environments by infusing them with the soul of Brazilian culture and the practicality of modern living.
• •Building the future with roots in our past. Discover our latest architectural project, where contemporary lines meet the timeless spirit of Brazil.
• •From the sensuous curves of a Niemeyer building to the humble wisdom of a handcrafted object, Brazilian design is a universe of inspiration. Join us on a journey to explore its icons.
• •OF BRASILIS: Where Brazilian creativity finds its form. We are a multidisciplinary studio dedicated to shaping spaces, objects, and experiences that are as functional as they are full of life.