Brand Tone

Sophisticated & Artistic, Minimalist & Modern, Aspirational. The tone aims to inspire customers to see lighting not just as a utility but as a core component of their personal style and home's atmosphere.

Brand Values

• •Artistry & Design
• •Individuality & Personality
• •Quality & Ambiance

Best Practices

• •Develop a Voice Chart: Define your brand voice with 3-4 core adjectives (e.g., "Sophisticated," "Artistic," "Minimalist"). For each, list "Do's" and "Don'ts."
• •Focus on "The Why": Instead of just describing a lamp's features (e.g., "15-inch cord"), describe the feeling or benefit it provides (e.g., "Provides the perfect ambient glow for tranquil evenings."). Connect the product to the customer's desired lifestyle.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist aesthetic of the website is reflected in the copy. Use ample white space, concise sentences, and elegant fonts across all platforms, from the website to future social media posts and emails.
• •Create a Brand Lexicon: Compile a list of on-brand words and phrases to use consistently (e.g., "illuminate," "curate," "sculptural," "ambiance," "centerpiece," "statement piece"). This ensures all communications feel like they come from the same source.
• •Build Social Proof with a Consistent Tone: Once customer testimonials are available, edit them slightly (with permission) to fit the brand's sophisticated tone. For example, change "This lamp is awesome!" to a featured quote: "An awesome addition to our home. It's truly a statement piece." - Customer Name. This maintains brand consistency while leveraging authentic feedback.

Social Perception

The external perception of Zesty Light is currently weak and undefined. It is characterized by low trust from third-party sites due to recent creation, anonymity due to limited online presence, and uncertain legitimacy given the differing company names.

Copy Examples

• •Beyond Illumination. Discover Lighting as Art.
• •Introducing the ‘Aura’ Table Lamp. A sculpted form for a softer glow. Let your light tell a story. #ZestyLight #ArtisticLighting #InteriorDesign
• •The ‘Nova’ Pendant light features clean lines and a radiant metallic finish, designed to be the sophisticated centerpiece of any room. It doesn't just light up your space; it defines it.
• •Curate Your Atmosphere | The Art of Light Sale is On.
• •Zesty Light: Where Design is Illuminated.