Brand Tone

Aspirational and reassuring

Brand Values

• •Customer-Centricity
• •Quality and Expertise
• •Value and Competitiveness
• •Trust and Reliability
• •Passion for Automotive Culture

Best Practices

• •Lead with a Benefit, Support with a Feature: Start with an aspirational benefit (e.g., "Transform Your Ride") and follow up with reassuring features (e.g., "100% Fit Guaranteed").
• •Always Reinforce Guarantees: Consistently mention the "100% Fit Guaranteed," "Free Shipping," and "30 Day Return" policies in your marketing materials to build and maintain trust.
• •Use High-Quality Visuals with Aspirational Text: Pair your professional images of cars with captions that speak to the customer's desire for an enhanced vehicle and lifestyle.
• •Maintain a Confident and Expert Tone: Use language that positions the brand as knowledgeable and experienced. Phrases like "our experts," "we ensure," and "backed by 20 years of experience" will solidify this tone.
• •Proactively Differentiate from Competitors: Emphasize what makes OES Wheels unique, such as a specific customer service promise or curated selection. Highlight user-generated content from satisfied *OES Wheels* customers to build a distinct and positive reputation.

Social Perception

The social perception of OES Wheels is still developing and is impacted by the similarly named OE Wheels. Positive experiences lead to perception as a reliable and affordable option with good service. However, there's a risk of brand confusion due to negative reviews of OE Wheels, and the brand needs to actively manage its unique reputation.

Copy Examples

• •Your Ride, Reimagined. Don't just drive. Make a statement. Our latest collection of wheels is here to transform your vehicle's look. With a 100% fitment guarantee, the only thing you need to worry about is how much attention you'll get.
• •The Upgrade You've Been Dreaming Of. Picture your car with that perfect stance. We make it a reality. As custom wheel experts with over 20 years of experience, we ensure a flawless fit and a stunning finish. Your dream look is just a click away.
• •Confidence in Every Curve. Shop with complete peace of mind. With free shipping, 30-day money-back returns, and a 100% fit guarantee, we've eliminated all the risks. It's time to find the wheels you'll love, guaranteed.
• •Expertly Crafted. Competitively Priced. Get the high-end look without the high-end price tag. We leverage our industry expertise to bring you the most competitive prices on the market. Quality, style, and value—delivered to your door.
• •From Stock to Stunning. Ready for a change? Elevate your vehicle's style with our wide selection of new designs and finishes. Our team is here to ensure a perfect fit for your make and model. Start turning heads today.