Brand Tone

Informative & Educational, Passionate & Authentic, Holistic & Natural, Empowering & Encouraging, Down-to-earth & Approachable

Brand Values

• •Health Optimization
• •Preventive Health
• •Nature & Ancient Wisdom
• •Science-Backed Solutions
• •Authenticity & Transparency
• •Quality
• •Self-Reliance & Empowerment

Best Practices

• •Stay True to Your "Why": Always circle back to the core mission – optimizing health by blending ancient wisdom with modern science. Let this passion shine through.
• •Educate, Don't Just Sell: Provide valuable information and explain the benefits and science behind your products clearly. Position Oerjongens as a knowledgeable guide.
• •Use Authentic Language: Reflect the personal journey and genuine belief of the founders. Avoid overly corporate or hyped-up marketing speak. Keep it relatable and trustworthy.
• •Emphasize Natural & Holistic: Consistently highlight the natural origins of products and their role in overall well-being, connecting back to "primal" or ancestral health concepts.
• •Empower Your Audience: Frame your copy to show how your products and information can help individuals take active steps towards better health and vitality. Focus on solutions and positive outcomes.

Social Perception

Niche Authority, Trusted Resource, Community-Oriented, Product-Focused

Copy Examples

• •Headline: Reclaim Your Primal Health: Ancient Wisdom Meets Modern Science. Body: Tired of just "not being sick"? At Oerjongens, we believe in true vitality. Discover our curated range of natural supplements and tools designed to optimize your body and mind, just as nature intended. It’s time to feel your best, authentically.
• •Headline: Unlock Deeper Sleep, Naturally. Body: Struggling with restless nights? Our blue light blocking glasses are scientifically designed to support your natural melatonin production, helping you fall asleep faster and wake up refreshed. Experience the Oerjongens difference tonight.
• •Headline: Nourish Your Skin the Ancestral Way with Tallow Cosmetics. Body: Rediscover the skin-loving power of grass-fed tallow. Rich in bioavailable vitamins, our natural cosmetics deeply hydrate and heal, leaving your skin radiant and healthy. Pure, simple, effective.
• •Headline: Ground Yourself: Connect to the Earth’s Healing Energy. Body: In our modern world, it's easy to feel disconnected. Our earthing products help you tap into the Earth's natural energy, promoting better sleep, reduced inflammation, and enhanced well-being. Start your grounding journey today.
• •Headline: Biohack Your Brain: Sharpen Focus & Boost Cognitive Function. Body: Elevate your mental performance with our range of brain-boosting supplements and tools. From potent medicinal mushrooms to hydration tips, we provide the natural support your brain needs to thrive.