Brand Tone

Passionate, Educational, and Authentic.

Brand Values

• •Curation and Quality
• •Authenticity and Terroir
• •Discovery and Education
• •Passion for Craft
• •Customer Centricity

Best Practices

• •Lead with the Story: Always start with the human element —the winemaker, the region, or the history of the grape. This creates an emotional connection that transcends price and product features.
• •Use Evocative, Sensory Language: Describe the wine's taste, aroma, and texture with rich, specific adjectives. Instead of "it's good," use "crisp minerality," "flirtatious sweetness," or "notes of southern herbs."
• •Educate, Don't Intimidate: Share your expertise in an accessible way. Use the "nerd stuff" section for technical details but keep the main description focused on the experience and story of the wine.
• •Consistently Reinforce Your Niche: In every piece of content, reiterate the focus on "Greek wine," "small producers," "organic," or "indigenous grapes." This repetition solidifies your brand identity in the consumer's mind.
• •Highlight the "Why": Explain *why* a particular wine is special. Is it the winemaker's philosophy, the unique terroir, the sustainable farming practices? This justification builds trust and demonstrates your curatorial expertise.

Social Perception

Highly reputable and specialized authority on Greek wine. Customers and wine enthusiasts see it as the go-to source for discovering high-quality, unique wines not available through mainstream channels. The brand is trusted for its expert curation and is viewed as a key player in promoting the modern Greek wine movement in Europe. It has a strong and loyal customer base due to consistent high praise for service and product quality.

Copy Examples

• •From the windswept volcanic soil of Santorini, a new Assyrtiko has landed. We are thrilled to introduce the 'Santorini Cuvée' from Hatzidakis Winery, a testament to pure, organic winemaking. Its crisp minerality and notes of citrus and honeydew are a true expression of the island. This isn't just wine; it's a story in a bottle. Link in bio to discover it.
• •Tired of the same old Sauvignon Blanc? Explore the ancient grapes of Greece. From the bold Xinomavro to the aromatic Malagousia, Oenopolis offers over 350 curated wines from small, passionate Greek producers. Find your new favorite today. Free shipping in the Netherlands on orders over €100.
• •Oenopolis: The Heart of Modern Greek Wine. Discover handcrafted wines from the vineyards of Greece, delivered to your door.
• •This week, we journey to Amyndeon, home of Domaine Karanika. Here, Laurens and Annette craft world-class sparkling wines using organic methods at 700m elevation. Their Extra Brut, made from 100% Xinomavro, is a masterclass in elegance and complexity —proving Greek bubbly can rival the best. Read their full story on the blog.
• •Meet the Fokiano grape —a rare, resilient variety from the Cyclades islands. This rosé from OuSyra winery is an authentic taste of its wild origins. Expect elegant red fruit, a hint of southern herbs, and a structure that pairs beautifully with food. A world away from your typical rosé.