Brand Tone

Artisanal and Sophisticated

Brand Values

• •Expertise & Craftsmanship
• •Terroir & Single-Vineyard Integrity
• •Organic & Sustainable Farming
• •Elegance & Quality
• •Passion & Personal Journey

Best Practices

• •Lead with the 'Why' (The Story): Always connect the wine back to the core brand story. Mention Rebecca Salmond's journey, the "Old World" philosophy, and the "Odyssey" concept to build an emotional connection beyond the product itself.
• •Emphasize Terroir and Place: Consistently use terms like "single vineyard," "organically grown," "Marlborough," and "expression of our terroir." This reinforces the brand's core value of place-driven winemaking and distinguishes it from larger, blended wine producers.
• •Use Sophisticated, Sensory Language: Utilize a rich vocabulary to describe the wines. Instead of "tasty," use "succulent palate," "elegant yet weighty," "fragrant-filled," or "silky mouthfeel." This elevates the perception of the wine and aligns with the premium positioning.
• •Leverage Third-Party Endorsements: Seamlessly integrate quotes and scores from respected critics (like Sam Kim, Cameron Douglas MS, Michael Cooper) into product descriptions, social media, and ads. This builds trust and validates the brand's claims of quality.
• •Maintain a Professional and Educational Tone: Frame communications as sharing expertise. Whether explaining the benefits of organic farming or the characteristics of a specific vintage, the tone should be informative and passionate, positioning Odyssey as an authority and a guide for the consumer's own wine journey.

Social Perception

Odyssey Wines is perceived as a premium, boutique winery that produces high-quality, reliable, and elegant wines. The consistent awards and high scores from critics have established it as a respected name among those in the know. It is seen as a producer of "accomplished wines" that reflect a clear, expert-driven vision. While it may not have the mass-market recognition of larger New Zealand brands, it holds a strong reputation for quality and value among wine retailers and critics. The emphasis on organic practices and single-vineyard sourcing appeals to discerning consumers looking for authenticity and a connection to the wine's origin.

Copy Examples

• •Image: A stunning, sun-drenched photo of the new Pinot Noir bottle next to a glass, with the vineyard in the background. Copy: Introducing our 2023 Marlborough Pinot Noir. A reflection of a perfect season in our organic Southern Valleys vineyard. This vintage speaks of ripe cherry and blackberry, with a fragrant, spicy overtone that leads to a long, structured finish. An elegant and weighty expression of our terroir, crafted to be enjoyed now or aged beautifully. Discover the next chapter of our journey. #OdysseyWines #MarlboroughPinotNoir #NZWine #OrganicWine #SingleVineyard
• •Image: Close-up of hands tending to vines. Headline: The Art of Winemaking. The Soul of a Vineyard. Sub-headline: From our single, organically-farmed vineyard in Marlborough to your glass. Discover the Odyssey Wines collection—a journey in elegance, terroir, and minimal intervention.
• •Video: A short, elegant montage showing the winemaking process—grapes on the vine, barrel room, wine being poured. Headline: Taste the Place, Not Just the Grape. Body: At Odyssey, our winemaking is a gentle guidance, not a heavy hand. We believe the world's finest wines are an expression of their origin. That's why our Marlborough vineyard is organic and every bottle is from a single vineyard. Experience the elegance and complexity that comes from this pure approach. Shop our award-winning collection.
• •Subject: HERA: A Limited Release. A True Expression. Body: For a winemaker, some vintages offer a rare opportunity to create something truly exceptional. Our new HERA Chardonnay is just that. Handpicked from old Mendoza vines and aged in the finest French oak, it is tightly structured with impressive complexity. As Michael Cooper notes, it is 'a stylish wine, full of potential.' This is a limited allocation, available exclusively to our wine club members first. Secure yours and experience the pinnacle of Gisborne Chardonnay.
• •Headline: Beyond Expectation. Quintessentially Marlborough. Body: A mouth-watering Sauvignon Blanc with lifted aromas of passionfruit, feijoa, and zesty lime. Grown in our certified organic vineyard, the grapes are gently pressed and cool-fermented to enhance the intense, vibrant fruit characters. The palate is intensely flavoured with a flowing, silky mouthfeel that leads to a succulent and lingering finish. A testament to our belief in letting the vineyard speak for itself, this wine is both expressive and precisely elegant.