Brand Tone

Luxurious & Sophisticated, Evocative & Storytelling, Confident & Bold, Inclusive (Unisex)

Brand Values

• •Quality & Craftsmanship
• •Individuality & Personal Expression
• •Heritage & Modernity
• •Sensuality & Freedom
• •Joy & Universality

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., luxurious, evocative, confident, inclusive), provide "do's and don'ts" for language, and include examples of on-brand and off-brand copy.
• •Embrace Sensory Language & Storytelling: Consistently use vivid, descriptive language that appeals to the senses and weaves narratives around the fragrances, their origins, and the feelings they evoke, as seen in Odyon's own "About Us" and product descriptions.
• •Maintain an Aura of Exclusivity and Quality: Use sophisticated vocabulary and focus on the premium ingredients, craftsmanship, and the unique character of the scents. Avoid overly casual slang or overly promotional hype that could dilute the luxury perception.
• •Highlight Unisex Appeal and Individuality: When describing fragrances, emphasize their suitability for all genders and how they empower personal expression, reinforcing the brand's inclusive values.
• •Ensure Visual and Textual Harmony: The luxurious and evocative tone in the copy should be consistently matched by high-quality, artistic visuals on the website and social media to create a cohesive and immersive brand experience.

Social Perception

High-End Niche Fragrance, Potent and Performant, Good Quality & Unique, Influencer Approved, Masculine Leaning (for some unisex scents)

Copy Examples

• •Odyon Dubai: Where Ancient Allure Meets Modern Edge. Discover fragrances born from the heart of Dubai's vibrant souks, meticulously crafted for the bold individual. Unleash your story. Explore the Collection.
• •Scorpion Intense: A Dare in Every Drop. Feel the heat of saffron, the depth of oud, the whisper of rose. A scent that lingers, a statement that endures. Unforgettable. Unisex. Unmistakably Odyon. Experience Scorpion Intense.
• •Your Signature. Our Artistry. At Odyon Dubai, we believe a fragrance is more than a scent – it’s an extension of you. Crafted with passion, designed for distinction. Find the essence that speaks your truth. Discover Your Odyon.
• •The Spirit of Dubai, Bottled. From the mesmerizing dance of desert sands to the pulse of a city that never sleeps, Odyon captures the essence of Dubai. A journey of scent, a tribute to freedom and individuality. Shop Now & Receive Worldwide Free Shipping.
• •Beyond Perfume. An Odyon Experience. Immerse yourself in a world where European elegance and Middle Eastern tradition intertwine. Odyon Dubai offers not just fragrances, but an olfactory passage to a realm of luxury and personal expression. Learn Our Story.