Brand Tone

Helpful and Informative, Trustworthy and Reliable, Friendly and Approachable, Caring, Problem/Solution Oriented

Brand Values

• •Effectiveness: Providing products that genuinely work to eliminate odours permanently, not just mask them.
• •Safety: Ensuring products are non-toxic and safe for use around pets, people, and on various surfaces.
• •Environmental Responsibility: Committing to biodegradable ingredients and recyclable packaging.
• •New Zealand Made: Pride in local manufacturing and quality.
• •Customer Satisfaction: Offering guarantees and aiming to solve customer odour problems effectively.
• •Expertise: Positioning themselves as "odour control experts" with significant experience.

Best Practices

• •Prioritize Problem/Solution: Always frame your products as the answer to a specific customer pain point (e.g., "Tired of cat urine smell? Odorex Cat Odour Eliminator is here to help!"). This reinforces the helpful and effective aspects of the brand.
• •Emphasize Key Values Consistently: Regularly weave in core values like "non-toxic," "biodegradable," "NZ-made," and "permanently eliminates" into product descriptions, social media posts, and ads. This builds recognition and reinforces brand identity.
• •Maintain a Friendly and Approachable Voice: Use clear, straightforward language. Address the customer directly (using "you" and "your"). In social media, engage with comments warmly and be responsive.
• •Be Informative and Educational: Share tips, how-to guides (like blog posts or short video demos), and explain the science behind why your products work (e.g., "Odorex doesn't just mask odours, it neutralizes them at the source..."). This positions Odorex as an expert.
• •Show, Don't Just Tell (with a Kiwi Touch): Use testimonials, before-and-after scenarios (if applicable and tasteful), and user-generated content to demonstrate product effectiveness. Incorporate a subtle Kiwi pride where appropriate, highlighting the "NZ made" aspect as a mark of quality and trustworthiness.

Social Perception

Odorex is generally perceived very positively by its customers and the wider public as an Effective Solution Provider, Trustworthy Brand, Responsible Choice, and a provider of Good Quality products.

Copy Examples

• •Headline: Finally! Banish Tough Pet Odours for Good. Body: Tired of lingering smells? Odorex, NZ's trusted odour eliminator, uses a non-toxic, biodegradable formula to safely and permanently remove even the worst pet odours from your home. Breathe easy again! #OdorexClean #PetOdourSolution #NZMade
• •Headline: Love Your Pet, Not Their Smell. Body: Keep your home fresh and your furry friends happy! Odorex offers a powerful, yet gentle solution to pet accidents and everyday odours. Safe for pets, effective on odours. Experience the Odorex difference. #HappyPetsHappyHome #OdorexSafe
• •Headline: From Fishy to Fresh – Fast! Odorex Fish-Off. Body: Don't let fishing trip odours linger on your hands, boat, or gear. Odorex Fish-Off is your NZ-made, biodegradable solution to instantly neutralize fishy smells. Get back to enjoying the catch, not the cleanup! #OdorexFishing #FreshCatch #EcoFriendly
• •Headline: Stinky Shoes? Step into Freshness with Odorex. Body: Revitalize your footwear! Odorex Foot and Shoe Deodoriser tackles odour-causing bacteria, leaving your shoes smelling fresh and promoting healthy feet. Trusted by Kiwis for effective, non-toxic care. #FreshFeet #OdorexCare #ShoeDeodorizer
• •Headline: 30 Years of Fresh Homes: Trust Odorex. Body: For over three decades, our Kiwi-owned family business has been dedicated to creating effective, eco-friendly odour solutions. From pet messes to musty smells, trust Odorex to keep your environment clean and odour-free, safely. #TrustedChoice #OdorexNZ #HealthyHome