Brand Tone

Elegant, Passionate, and Authentic

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Sustainability and Local Sourcing
• •Exclusivity and Uniqueness
• •Emotional Resonance

Best Practices

• •Always Lead with the "Why": Start with the passion, the inspiration, or the story behind the product. Don't just sell a cushion; sell a "fragment of the Sologne forest."
• •Use Evocative, Sensory Language: Incorporate words that appeal to touch, sight, and emotion. Terms like "soft," "natural," "lifelike," "serene," "harmony," and "elegant" reinforce the brand experience.
• •Emphasize the "Artisan" and "French" Aspects: Consistently mention "Made in France," "artisanal," "workshop," "master craftsman (MOF)," and "French linen." These are key differentiators and justify the premium quality.
• •Maintain a Personal and Warm Voice: Write in the first person ("My workshop," "I believe") to maintain the direct connection between the artist and the customer. This builds trust and authenticity.
• •Tell the Story of the Materials: Explain the value of French linen0its sustainability, its origin, and its quality. This educates the customer and reinforces the brand's commitment to eco-responsibility and conscious consumption.

Social Perception

Perceived as a talented and genuine artist-artisan; high-end yet accessible, rooted in authentic French country lifestyle, credible, distinguished, and fostering a personal connection with quality, beauty, and integrity.

Copy Examples

• •From a quiet morning sketch in the heart of Sologne to the soft touch of pure French linen in your home. Our new 'For2et' cushion is more than a design; it's a piece of the wild, crafted with passion. Each thread tells a story of artisanal skill and a deep love for nature. Bring the harmony of the forest indoors. #OdileLaresche #PeintreAnimalier #MadeInFrance #ArtisanalDecor #Sologne
• •Art for Your Everyday. Your home is a sanctuary. Why not adorn it with art that tells a story? At my Sologne workshop, I transform my animal paintings into unique textile creations. Crafted from the finest French linen and printed by a master artisan, each piece brings elegance and nature to your space. Discover our limited series of cushions, table linens, and lamps. Support French craftsmanship.
• •A portrait is the most personal of artworks. It's a tribute to a faithful companion, capturing a unique gaze and an unforgettable presence. Working from your photographs, I use my brushes to translate your animal's spirit onto natural linen canvas. The result is not just a painting, but an emotive, lifelike souvenir to be treasured for generations. Commission your timeless portrait today.
• •New from the Workshop: The "Plume & Mer" Collection. Hello [Name], This season, my inspiration traveled from the forests of Sologne to the wild coast. I'm thrilled to introduce 'Plume & Mer' ('Feather & Sea'), a new collection celebrating the delicate beauty of coastal birds. Each design is born from ink and watercolor sketches, now gracing our signature French linen. Explore these new artistic pieces and let a fresh, natural breeze into your home.
• •I believe that art should be lived with, touched, and felt. That is why I chose to extend my paintings beyond the canvas and onto textiles. It is a philosophy that honours the material0pure linen, grown and woven in France0and the process, a careful collaboration with master craftspeople who share my values. When you choose an Odile Laresche creation, you are not just decorating your home; you are welcoming a piece of a passion, crafted with integrity from French soil to final stitch.