Brand Tone

Warm and Approachable, Nostalgic and Heartfelt, Simple and Unfussy, Authentic and Genuine, Elegant and Aesthetically Pleasing

Brand Values

• •Simplicity
• •Joy of Homemade
• •Connection and Community
• •Family and Togetherness
• •Authenticity and Storytelling
• •Quality and Timelessness

Best Practices

• •Embrace "Simple" Elegance: Keep language clear, concise, and easy to understand, but infuse it with warmth and a touch of refined charm. Avoid overly technical jargon or complicated sentence structures. The goal is to be accessible yet aspirational.
• •Tell Heartfelt Stories: Weave in anecdotes, memories, or the "why" behind a product or recipe. Connect on an emotional level by highlighting the joy, comfort, and connection that food and home bring.
• •Speak as a Friend: Use a conversational, inviting tone. Address the audience directly (e.g., "you," "your") and imagine you're sharing advice or a recipe with a good friend over a cup of tea.
• •Focus on the "Doing" and "Sharing": Emphasize the experience and the outcome – the joy of baking, the warmth of gathering, the delight of a shared meal. Highlight how the products or recipes facilitate these positive experiences.
• •Maintain Visual and Verbal Harmony: Ensure that the language used in copy aligns with the brand's visual aesthetic (clean, warm, slightly rustic, beautiful photography). The words should evoke the same feelings as the images.

Social Perception

As an Authority on Simple, Delicious Food, Warm and Relatable Personality, Provider of Quality, Cherished Products, Inspirational Figure for Home Cooks, Stylish and Authentic

Copy Examples

• •Wrap yourself in more than just an apron. Wrap yourself in the warmth of home, the joy of creation, and the promise of delicious moments shared. Our new [Material/Color] apron – designed for comfort, crafted to last, ready for your kitchen stories.
• •Remember the pure delight of a simple, homemade cake? 'Simple Cake' brings back that heartfelt joy with 10 easy base recipes and 15 luscious toppings. Because every day deserves a little slice of happiness, made by you, with love.
• •This weekend, let's slow down and savor. Whipping up my [Recipe Name] – it’s wonderfully unfussy and perfect for sharing (or keeping all to yourself!). Find the recipe on the blog and fill your home with the scent of something lovely. What are you baking/cooking?
• •A little warmth for your inbox (and your kitchen!) - Hello friends, As the days [mention season, e.g., get cooler/grow brighter], I find myself drawn to the simple comfort of [mention a relevant activity, e.g., a warm oven/a shared meal outdoors]. This week, I’m sharing a recipe that’s all about easy joy and delicious results…
• •Unlock the simple pleasure of homemade pasta. 'Simple Pasta' guides you with just three base doughs to create endless, memorable meals. No stress, just the beautiful, delicious journey of making and sharing. Bring la dolce vita to your table tonight.