Brand Tone

Approachable and Friendly, Informative and Straightforward, Clean and Minimalist, Relatable and Authentic, Empowering and Confident

Brand Values

• •Inclusivity & Shareability
• •Clean & Safe Formulas
• •Accessibility & Affordability
• •Performance & Efficacy
• •Transparency
• •Simplicity
• •Thoughtful Design
• •Community & Giving Back

Best Practices

• •Embrace “Us”: Use inclusive language like “you + your people,” “we,” and “us” to foster a sense of community and shared experience, reinforcing the “å dele” (to share) philosophy.
• •Keep it Clear & Concise: Avoid overly technical jargon. Explain benefits and ingredients in a straightforward, easy-to-understand manner, reflecting the brand's mission to uncomplicate beauty.
• •Stay Relatable: Acknowledge the real-life ups and downs of hair care. Use storytelling that resonates with everyday experiences, like their “Get Along With Your Hair” campaign.
• •Highlight Core Values Consistently: Weave in mentions of “clean,” “salon-grade,” “accessible,” “inclusive,” and “women-owned” where relevant and natural, reinforcing what the brand stands for.
• •Maintain Visual & Verbal Harmony: Ensure the copy's tone aligns with the clean, minimalist aesthetic of the packaging and visual branding. The language should feel as fresh and uncluttered as the product design.

Social Perception

High-Quality at a Good Price, Effective for Various Hair Needs, Trustworthy “Clean” Option, Aesthetically Pleasing, Family-Friendly and Inclusive, Growing Recognition

Copy Examples

• •Headline: Your Hair's New Best Friend (and Your Family's Too). Body: Tired of a cluttered shower? Odele offers clean, salon-grade hair care designed for every hair type, texture, and human. Share the good hair days. #OdeleBeauty #CleanHaircareForAll
• •Headline: Real Results, Clean Ingredients. No Compromises. Body: Finally, hair care that works *with* you, not against you. Our [Volumizing Shampoo] is packed with good-for-you ingredients to give your hair the lift it deserves, without the stuff it doesn’t need. #OdeleClean #PerformanceHaircare
• •Headline: Get Along With Your Hair (Even on Mondays). Body: We get it. Hair can be a journey. Our [Smoothing Conditioner] helps tame frizz and adds serious shine, making your relationship with your hair a little more lovable. What's your hair story? #GetAlongWithYourHair #OdeleJourney
• •Headline: Simple, Shareable, Salon-Worthy. Body: Premium hair care doesn't need a premium price tag or a complicated routine. Odele is made with high-quality, clean ingredients, for you and everyone who shares your shower. Beautiful hair, simplified. #ShareOdele #AccessibleBeauty
• •Headline: From Our Showers to Yours: Hair Care You Can Trust. Body: As founders (and busy moms!), we created Odele because we wanted effective, clean, and safe hair care for our own families. Now, we’re sharing it with yours. Discover the Odele difference. #WomenOwned #FamilyFriendlyBeauty