Brand Tone

Supportive, innovative, and efficient, emphasizing empowerment, magical simplicity, and straightforward benefits for small businesses.

Brand Values

• •Championing Small Business
• •Operational Efficiency
• •Sustainability
• •Technology & Innovation
• •Community

Best Practices

• •Lead with the "Why": Always start with the mission of empowering small businesses. Whether writing about a new feature or a product, frame it around how it helps independent cafes compete and thrive.
• •Speak in Benefits, Not Just Features: Instead of saying "We have smart inventory software," say "Our smart software predicts your needs, so you never run out of oat milk on a busy Saturday." Focus on solving problems like saving time, reducing costs, and eliminating stress.
• •Use "Magical" Simplicity: Describe complex technological and logistical processes using simple, accessible, and slightly playful language like "overnight magic" or "intuitive dashboard." This makes the technology feel less intimidating and more like a helpful partner.
• •Be a Supportive Partner: Use inclusive and supportive language. Phrases like "We're here to help," "We champion," and "your partner" reinforce the brand's core value of being an advocate for its clients.
• •Quantify the Impact: Use concrete data points whenever possible to build trust and demonstrate clear value. Statistics like "save up to 21% on goods," "reduce carbon emissions by 66%," and "trusted by 10,000 cafes" are powerful and persuasive.

Social Perception

Odeko is perceived positively by both B2B (cafe owners) and B2C (end-consumers). For cafe owners, it's a valuable partner simplifying supply chain and operations, saving time and costs. For end-consumers, the app is convenient and user-friendly, supporting local businesses. Overall, it is seen as a mission-driven technology company successfully disrupting the cafe industry by empowering small businesses with accessible, powerful tools.

Copy Examples

• •Website Banner (B2B): Headline: Stop Juggling. Start Brewing. Body: One dashboard for all your supplies. One delivery before you open. Odeko combines everything your cafe needs your cafe needs —from local pastries to oat milk your cafe needs —so you can save up to 10 hours a week and get back to what you love. That's operations, solved.
• •Instagram Post (Targeting Cafe Owners): Image: A smiling barista behind a counter, free of clutter and delivery boxes. Caption: Your passion is coffee, not purchase orders. We handle the overnight inventory magic so you can focus on the morning rush. Odeko is the silent partner for over 10,000 independent cafes, saving them time, money, and stress. Ready to streamline? #Odeko #SupportLocal #CafeOwner #CoffeeShopLife #SmallBusinessBigDreams
• •Email to Prospective Clients (B2B): Subject: What could you do with 21% savings and 10 extra hours a week? Body: Hi [Cafe Owner Name], Managing multiple vendors is a drain on your time and your bottom line. Odeko offers a single source for all your supplies at prices that increase your annual profit by 5%. We consolidate your orders into one smart, overnight delivery. See how [Local Cafe Name] simplified their operations with us. [Link to Case Study]
• •LinkedIn Ad (B2B, highlighting sustainability): Headline: Grow Your Business, Shrink Your Carbon Footprint. Body: With Odeko, operational efficiency and sustainability go hand-in-hand. Our consolidated delivery routes reduce CO2 emissions by up to 66% for our partners. Lead the way in your community with a smarter, greener supply chain. Join the movement.
• •Odeko Bulk Landing Page Copy (Direct B2B): Headline: The Best Prices, Delivered by the Pallet. Body: Take advantage of the industry's most competitive pricing by ordering in bulk through Odeko. From alternative milks to paper goods, get everything you need with a single order and transparent logistics. Set up your account in one business day and simplify your supply chain forever.