Tono de Marca

Aspirational & Emotional, Sincere & Trustworthy, Elegant & Timeless

Valores de Marca

• •Meaning & Connection
• •Warmth & Kindness
• •Quality & Responsibility
• •Universality

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the brand's voice —aspirational, sincere, elegant. Define keywords to use (e.g., "inspire," "warmth," "timeless") and words to avoid (e.g., "cheap," "deal," "hurry").
• •Prioritize "Why" Over "What": Instead of just describing a product's features, focus on the feeling it evokes or the problem it solves, aligning with the value of "emotional resonance."
• •Use Storytelling in Descriptions: Frame products within a lifestyle narrative. Talk about the artisan who designed it or the feeling of using it in a home, reinforcing the "human touch" value.
• •Ensure Consistency Across All Text: The language used in the FAQ, shipping policies, and even error messages should reflect the same warm and sincere tone as the main marketing copy.
• •Build Credibility Through Authenticity (CRITICAL): The brand must address its reputation by securing legitimate reviews, creating a transparent social media presence, and ensuring its business practices (like shipping and customer service) are flawless and verifiable. Without this foundation, no amount of well-crafted copy will succeed.

Percepción Social

The brand is widely perceived as untrustworthy, fraudulent, and high-risk, with claims of "Millions of happy customers" being unsubstantiated given the lack of positive reviews and active social media presence. It is associated with fraudulent e-commerce schemes.

Ejemplos de Copy

• •More than just a light source, it's a gentle statement. Our Sculptural Arc Lamp is designed with timeless appeal to cast a warm, sincere glow over your most cherished spaces. Invite a quiet moment of beauty into your daily life.
• •Objects with soul. Designs with heart. Discover the Odeiunmart collection and find the piece that speaks to you. We believe your home should be a feeling.
• •A little more warmth for your world.
• •At Odeiunmart, we don't just sell products; we share stories. Each item is a chapter in a larger narrative of conscious living, thoughtful design, and the simple beauty of connection.
• •Your space is your sanctuary. Fill it with things that matter. Our latest collection is curated to bring a human touch back into the home. #Odeiunmart #TimelessDesign #MeaningfulLiving