Brand Tone

nurturing, informative, and encouraging

Brand Values

• •Holistic Child Development
• •Education through Entertainment ("Edutainment")
• •Quality and Safety
• •Inclusivity
• •Accessibility

Best Practices

• •Always Lead with the 'Why': Start by highlighting the developmental benefit or the problem the toy solves (e.g., 'Enhance problem-solving skills,' 'Reduce screen time') before detailing the product's features.
• •Use Empowering Language: Employ words like 'nurture,' 'foster,' 'unlock,' 'discover,' and 'inspire' to position the parent as a facilitator of their child's growth and the toy as a tool for empowerment.
• •Maintain a Supportive Tone: Write as if you are a knowledgeable friend or educator offering guidance. Use questions to engage parents, such as 'Looking for a way to make math fun?'
• •Emphasize 'Edutainment': Consistently integrate the concepts of fun and learning in your copy. Use phrases like 'playful learning,' 'joyful discovery,' and 'learning adventure.'
• •Be Clear and Accessible: Avoid overly technical jargon. Explain the educational concepts in simple, relatable terms so that parents of all backgrounds can understand the value of the products. For instance, instead of 'improves proprioceptive feedback,' use 'helps children understand their body's position and movement.'

Social Perception

Odeez has a positive social perception, seen as an authority in educational toys in Pakistan, with high customer satisfaction on marketplaces like Daraz.pk. They are perceived as credible, open, and confident in their offerings, despite limited public testimonials.

Copy Examples

• •Build their future, one block at a time. Our new Solar Robot Kit isn't just a toy; it's an adventure in science and engineering that prepares your child for tomorrow's world. Let the fun-filled learning begin!
• •Tired of screen time? Spark their curiosity with our Montessori-inspired wooden toys. Designed for little hands and growing minds, these toys nurture fine motor skills and a love for hands-on discovery. #OdeezKids #LearnThroughPlay
• •Every child deserves to shine. Our carefully selected range of toys for special needs is designed to support unique developmental journeys, helping with focus, sensory processing, and more. Discover the perfect tool to unlock your child's potential.
• •Learning should be a joy, not a chore. This week, explore our 'Games & Puzzles' collection and watch your child develop critical thinking and problem-solving skills, all while having a blast. Shop now and make learning the best part of their day.
• •Invest in their genius. For a limited time, get 20% off our entire range of educational toys. From arts and crafts to maths and logic, find the perfect tools to fuel their passion for learning.