Brand Tone

Bold, confident, and modern

Brand Values

• •Confidence
• •Style
• •Individuality
• •Impact

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that defines your brand's personality (e.g., 'Confident,' 'Modern,' 'Witty') and lists 'Do's' and 'Don'ts' for word choice. For example: *Do* use strong, active verbs. *Don't* use passive or overly formal language.
• •Speak to a Single Persona: Write all copy as if you are speaking to your ideal customer. Envision a single person —their age, interests, and aspirations —and tailor your message directly to them. This ensures consistency in tone and relevance.
• •Prioritize Clarity and Confidence: Use clear, concise sentences. Avoid jargon and ambiguity. A confident tone is projected through direct and easy-to-understand language.
• •Maintain Consistency Across All Channels: The bold, confident tone used on a social media ad should align with the tone of a customer service email. While the formality may change slightly, the underlying brand personality must remain the same.
• •Review and Refine Regularly: Set aside time quarterly to review all marketing copy —from your website to social posts —to ensure it aligns with your defined tone. As the brand evolves, your voice may need subtle adjustments.

Social Perception

Perceived as bold, confident, modern, and stylish, appealing to young, fashion-conscious individuals who want to make a statement and stand out.

Copy Examples

• •Don't Just Enter the Room. Own It.
• •Style is a language. Ours speaks volumes. The new Oddy Man collection is for those who are heard without saying a word. #OddyMan #BeHeard
• •Crafted from 100% premium cotton, this isn't just a t-shirt; it's your new second skin. Designed for a modern fit that moves with you, whether you're closing a deal or just owning the weekend. Effortless style, undeniable comfort.
• •Oddy Man: The Art of Standing Out. Shop the collection that defines confidence.
• •What does your scent say about you? Our viral fragrance, 'Venom,' is more than a perfume —it's a statement. Find out what all the talk is about. [Link] #OddyMan #ScentOfSuccess