Brand Tone

Passionate, stylish, and community-oriented, speaking the language of anglers while being approachable and modern. It celebrates the 'thrill of the catch' and individual fishing stories, aiming to make fishing apparel fashionable for everyday wear, encapsulating a blend of passion for fishing with a focus on aesthetics.

Brand Values

• •Passion for Angling
• •Minimalist Style
• •Quality
• •Sustainability
• •Community

Best Practices

• •Speak the Angler's Language: Use terminology and references that resonate with the fishing community, but keep it accessible to a broader audience that appreciates the aesthetic.
• •Emphasize Style and Versatility: Consistently message that Oddhook apparel is designed to be worn anywhere, not just on a boat or by a river. Highlight the minimalist and modern aesthetic.
• •Lead with Passion, Follow with Features: Start with the emotional connection to fishing—the memories, the thrill, the passion. Then, introduce the product features like quality, sustainability, and design.
• •Foster a Sense of Community: Encourage user-generated content by asking for fishing stories and photos. Use inclusive language that welcomes everyone, from experts to enthusiasts.
• •Maintain a Clean and Minimalist Visual Identity: Ensure that all marketing materials, from the website to social media posts, reflect the brand's commitment to clean and simple design. This visual consistency will reinforce the overall brand tone.

Social Perception

The general perception of Oddhook is positive, with customers valuing the unique, stylish designs, high quality, and comfort of the apparel. It is seen as a modern and fashionable alternative in the fishing apparel market, with personalization options resonating as a unique selling point. The company is perceived as legitimate and safe for online transactions.

Copy Examples

• •Subtle by design, bold by nature. Our new Zander Collection has arrived. Crafted for the discerning angler who values style as much as the sport. Wear your passion, on and off the water.
• •That feeling when the line tightens? We bottled it. Our Perch Hoodie is more than just apparel; it's a reminder of that heart-pounding moment. What’s your most memorable catch? Share your story below! #Oddhook #AnglerFashion #FishingLife
• •Fish with a clear conscience. At Oddhook, we're committed to protecting the waters we love. That's why our apparel is made with sustainable materials and shipped in recycled packaging. Look good, feel good, do good.
• •Beyond the Tackle Box. We're redefining angler fashion with minimalist designs and premium quality. This isn't just fishing gear; it's your story, stylishly told.
• •The one that didn't get away. This weekend only, get a free Dad Hat with any hoodie purchase. It’s the perfect combo for your next trip to the water. Cast your style before they're gone.