Brand Tone

Stylish & Modern, Exclusive & Curated, Confident & Expressive, Approachable & Friendly (in-store), Quality-Conscious

Brand Values

• •Individuality & Self-Expression: "We are here for you to find a new way to express your identity."
• •Quality & Craftsmanship: "All pieces are carefully made with precision and care."
• •Uniqueness & Exclusivity: Offering "exclusive Korean fashion" and "unique products."
• •Modernity & Trend Awareness: Providing the "latest trends" and "modern designer apparel."
• •Versatility: "Delivering unique products for a versatile aesthetic lifestyle."

Best Practices

• •Emphasize Individuality and Expression: Use language that empowers customers to showcase their unique style (e.g., "express your identity," "your signature," "define your look").
• •Highlight Korean Exclusivity & Modernity: Consistently mention the "Korean fashion" influence, "Seoul style," "modern," and "latest" to reinforce this core aspect.
• •Focus on Quality and Curation: Use words like "carefully selected," "precision," "curated," "designer," and "high-quality" to convey the craftsmanship and exclusivity of the products.
• •Maintain a Confident & Slightly Edgy Voice: The tone should be assured and contemporary, appealing to a fashion-conscious audience that appreciates unique style. Avoid overly casual or generic language.
• •Keep it Visually Inspired but Verbally Concise: Given the fashion focus, the language should complement strong visuals. Be direct and stylish in descriptions, letting the unique nature of the clothes speak for themselves while guiding the narrative with evocative but not overly wordy copy.

Social Perception

Unique & Fashion-Forward, High Quality, Cool & Trendy, Good Customer Experience (Physical Store)

Copy Examples

• •Headline: Seoul Streets. Auckland Style. Body: Discover Odd Even – your new language in fashion. Exclusive Korean designs, curated for your unique identity. #OddEvenNZ #KoreanFashion #ExpressYourself
• •Headline: Beyond the Trend. Define Your Own. Body: At Odd Even, it’s not just about clothing, it’s about identity. Carefully crafted pieces for a versatile, modern aesthetic. Find your signature style in-store and online. #OddEvenStyle #VersatileFashion #ModernApparel
• •Headline: Precision in Every Piece. Personality in Every Look. Body: Experience the meticulous care of Korean design with Odd Even. Unique garments that speak your style. Visit us on High Street or oddeven.nz. #QualityCraftsmanship #SeoulStyle #AucklandFashion
• •Headline: Don't Just Follow. Emerge. Body: Odd Even brings you the forefront of Korean street style and modern formal wear. It’s more than fashion; it’s a new way to be seen. Explore the collection. #OddEvenEmerge #StreetStyleNZ #DesignerWear
• •Headline: Your Wardrobe's Next Conversation Starter. Body: Looking for pieces that stand out? Odd Even delivers exclusive, modern apparel straight from Seoul. Because your style should be as unique as you are. #BeOddEven #UniqueFashionNZ #KoreanDesign