Brand Tone

Sophisticated, Artistic, and Intellectual. Confident and insider-focused, yet democratic and inclusive. Descriptive and evocative, creating a narrative. Passionate when discussing creativity and community.

Brand Values

• •Creativity as a Connector: Fashion nourished by other creative fields, creating community and 'real connection' between brands, artists, and audience.
• •Homage to the Past, Vision for the Future: Balancing respect for industry icons with showcasing new waves of creatives (e.g., TikTokers, emerging talent).
• •In-depth Storytelling: Essence rooted in conversation and interviews, exploring themes, personal memories, cultural references, and the human side of fashion.
• •Inclusivity and Representation: Providing a platform for diverse voices and stories, fostering a 'safe environment' built on love, respect, and understanding, celebrating individuality.
• •Tangible Quality: Championing the physical, collectible nature of print, positioning the substantial size, high-quality photography, and design as a luxury artifact.

Best Practices

• •Lead with the "Why": Always frame the content around the issue's core theme or the deeper story being told. Avoid simply listing names; instead, explain the significance of the conversation or collaboration.
• •Use Evocative and Sensory Language: Words like "intimate," "conduit," "zeitgeist," "sublime," and "narrative" align with the brand. Describe the magazine not just as reading material but as a physical, visual, and intellectual experience.
• •Bridge Generations and Disciplines: Consistently create pairings in your copy that reflect the brand's value of connecting different worlds (e.g., "an icon's legacy, an influencer's future," "where architecture meets couture").
• •Emphasize Community and Connection: Use inclusive language like "our readers," "the ODDA family," and "join the conversation." Position the brand as a hub for a global community of creatives.
• •Maintain a Tone of Reverent Authority: The copy should sound knowledgeable and passionate, not arrogant. It should celebrate the artists it features with genuine admiration and intellectual curiosity, reinforcing that ODDA is a platform built on respect for the creative process.

Social Perception

ODDA is perceived as an authoritative and respected voice in independent fashion media, a 'tastemaker' and a platform for discovering new talent. It's seen as a high-concept publication, aesthetically driven and intellectually rigorous, offering a deeper, more meaningful look into fashion and culture. The brand is viewed as collaborative, with a respected and passionate founder.

Copy Examples

• •Issue 29: 'The Space Between.' We delve into the silence, the connections, and the creative energy that exists in the voids. Featuring exclusive conversations with [Artist Name] and [Designer Name] on how isolation fuels artistry. Discover the stories that bridge the past and the future. Available now.
• •More Than a Magazine. A Cultural Artifact. Each 600-page issue is a curated collection of art, dialogue, and contemporary vision. Own the conversation.
• •Subject: Inside the World of [Cover Star]. ODDA invites you beyond the velvet rope. In our latest issue, [Cover Star] shares a candid reflection on their creative journey, captured in a stunning 20-page editorial. This is fashion with depth. Order your copy.
• •Fashion is a conversation. ODDA is the platform. We connect icons with innovators, tradition with tomorrow. Who do you want to see in our pages next? #ODDAmagazine #FutureOfFashion
• •The physical embodiment of a creative dialogue. ODDA Issue 28, 'What We Found,' is a 630-page exploration of memory, influence, and identity. Bound with a minimalist aesthetic and featuring sublime photography, it is an essential addition to any collector's library, offering a tactile experience of today's most vital cultural conversations.