Brand Tone

Expert & Authoritative, Performance-Oriented, Quality-Conscious, Direct & Informative, Enthusiast-Driven

Brand Values

• •Performance Enhancement
• •Quality & Durability
• •Innovation & Problem-Solving
• •Customer Focus (Stated)
• •American Made

Best Practices

• •Focus on Performance Metrics: Always back up claims with specific data or well-understood benefits (e.g., "46% more airflow," "reduces EGTs," "faster spool"). This builds credibility and speaks to the technically-minded audience.
• •Use Strong, Confident Language: Employ active voice and assertive statements. Avoid hesitant or vague terminology. Reflect the expertise behind the products.
• •Highlight Quality and Origin: Consistently mention "Made in the USA," "fully cast design," "precision engineering," or similar phrases that underscore the product's quality and durability.
• •Speak the Enthusiast's Language: While maintaining professionalism, incorporate terms and address concerns that are relevant to diesel performance enthusiasts (e.g., "EGTs," "spool-up," "bolt-on power").
• •Maintain an Informative and Problem/Solution Approach: Clearly articulate the problem the product solves (e.g., stock intake restriction) and how the product provides the solution and resulting benefits. This positions the brand as a knowledgeable authority.

Social Perception

Reputable Specialist, Effective Products, Premium Investment, Go-To for Intake Upgrades, Knowledgeable Community

Copy Examples

• •Headline: Stop Choking Your Powerstroke. Unleash Its True Potential. Body: Your 6.0L Powerstroke is capable of more. Factory intake restrictions are holding you back. The ODawgs Diesel S2R Ported Intake Manifold delivers a massive 46% increase in airflow, slashing EGTs by 150-250 degrees and boosting power where you need it. Engineered and cast in the USA for perfect, seamless flow. Upgrade to what your diesel truly deserves.
• •Headline: More Air. More Power. Less Heat. The ODawgs Advantage. Body: Don't let stock limitations dictate your Powerstroke's performance. Our fully ported intake manifolds are meticulously designed and manufactured in the USA to optimize airflow, increase horsepower, and improve fuel economy. Experience faster spool-up and the durability of a fully cast design.
• •Headline: Engineered for Power, Built to Last. 100% USA Made. Body: At ODawgs Diesel, we solve problems. Our S3R Ported Intake for the 6.4L Powerstroke is the definitive solution to restrictive airflow. Precision cast for superior strength and flow, it’s not just a part – it’s a powerhouse upgrade. Feel the difference, see the quality.
• •Social Media Post: Image: Clean shot of an ODawgs intake manifold installed on an engine. Text: Dialing in this Powerstroke with the heart of the beast – an ODawgs Diesel ported intake. Say goodbye to air restrictions and hello to significant EGT drops and raw power. What ODawgs part is next on your build list? #OdawgsDiesel #Powerstroke #DieselPerformance #MadeInUSA #MorePower
• •Product Page Snippet: Feature: Solves Factory Bottlenecks: The 6.0L Power Stroke is notorious for air restrictions limiting its power potential. ODawgs Diesel has engineered the solution with our fully ported intake manifolds, allowing your engine to breathe freely and make the power it was meant to. Benefit: Expect a 150-250 degree drop in EGTs, faster turbo spool, increased fuel economy, and the supporting airflow for more power.