Tono de Marca

Aspirational, artistic, and authentic, emphasizing uniqueness, self-expression, and a connection to nature. It is also encouraging, professional yet personal, reflecting the founders' passion for their craft.

Valores de Marca

• •Authenticity and Uniqueness
• •Sustainability and Craftsmanship
• •Self-Expression and Boldness
• •Connection to Nature

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core values of self-expression, authenticity, and nature. Instead of just describing a necklace, describe the feeling it's meant to evoke.
• •Use Evocative Language: Employ words that are artistic and aspirational. Phrases like 'statement piece,' 'timeless design,' 'natural materials,' and 'boldness of embracing who you are' reinforce the brand's identity.
• •Tell the Founders' Story: Regularly mention that the jewelry is designed and handmade by two sisters in Madrid. This adds a layer of authenticity and craftsmanship that distinguishes the brand from mass-produced competitors.
• •Emphasize Uniqueness: Consistently remind customers that each piece is unique due to the natural variations in the materials used. This creates a sense of exclusivity and personal value.
• •Maintain a Cohesive Visual and Verbal Identity: Ensure that the sophisticated, artistic, and natural aesthetic of the photography is matched by the copy. The words should feel like they belong to the same world as the images—one that is both elegant and grounded.

Percepción Social

Positive, positioned as an up-and-coming name in handmade, colorful jewelry. It has gained recognition in fashion publications and is noted as a favorite of singer and influencer Laura Hayden. The brand's social media presence is highly curated, showcasing a vibrant and sophisticated aesthetic that resonates with fashion-conscious individuals seeking unique accessories.

Ejemplos de Copy

• •Dare to be you. Our new Nebula necklace, handcrafted with amethyst and freshwater pearls, isn't just an accessory—it's a statement. Made for the moments when you choose to shine as your truest self. Discover the collection. #OdalieStudio #HandmadeJewelry #BeBold
• •Jewelry as unique as your journey. Handcrafted in Spain from nature's own designs. Wear a story. Wear Odalie.
• •Find your signature piece. Our collection of gemstone jewelry is a tribute to natural beauty and bold expression. Each item is sustainably made and truly one-of-a-kind. Explore more styles from Odalie Studio.
• •Style that feels good, inside and out. At Odalie Studio, we handcraft each piece of jewelry with sustainably sourced materials. Because you shouldn't have to choose between beauty and your values. Shop our ethical collection today.
• •In the spirit of Odalie, we believe in embracing what makes you, you. That's why we've just released a new limited edition collection inspired by the raw beauty of the Spanish coast. Be the first to wear our latest story.