Brand Tone

Authentic & Trustworthy, Passionate & Knowledgeable, Community-focused & Approachable, Freshness-centric

Brand Values

• •Quality & Freshness
• •Local & Community Support
• •Sustainability & Wild-Caught
• •Convenience
• •Transparency & Direct Sourcing

Best Practices

• •Emphasize "Fresh" and "Wild" Authentically: Always lead with the core differentiators. Use vivid language that evokes the ocean and the quality of a fresh catch (e.g., "ocean-fresh," "dayboat quality," "sustainably harvested").
• •Tell the Story of the Source: Regularly incorporate the narrative of Captain Craig, the local fishing aspect, and the journey from the sea to the customer. This builds trust and a personal connection.
• •Keep it Simple and Direct: The language should be clear, informative, and easy to understand, reflecting an honest, no-fuss approach to selling good seafood. Avoid overly technical jargon unless explaining a specific benefit (like HACCP-certified packaging).
• •Be Timely and Transparent with Availability: Given the nature of wild-caught seafood, be upfront about what’s in season, what’s available, and when customers can expect it. If on hiatus, communicate clearly and provide updates when possible.
• •Engage with a Community Voice: When interacting on social media or in email communications, maintain a friendly, helpful, and appreciative tone. Respond to inquiries and feedback as a knowledgeable local provider who values their customers.

Social Perception

OC Wild Seafood is generally perceived very positively by its customers as a High-Quality Provider, Reliable & Convenient, Local Gem, and Specialty Source. The "on hiatus" status is the main current concern regarding perception, as it impacts availability.

Copy Examples

• •Taste the Orange County Coast: Wild-Caught & Delivered Fresh. From Captain Craig’s boat to your table. Experience the unmatched freshness of locally caught seafood. Order today for free delivery and savor the true taste of the Pacific.
• •Know Your Fisherman, Love Your Seafood. At OC Wild Seafood, we're more than just a delivery service – we're your direct line to the freshest, wild-caught treasures our local waters offer. Owner Craig Jacobs brings 35+ years of fishing expertise straight to your door.
• •This Weekend’s Catch: Straight from the Pacific, Ready for Your Kitchen. Get ready for [Specific Fish, e.g., Bluefin Tuna]! Perfect for [Suggested Use, e.g., sashimi or grilling]. Limited availability – secure your share of Orange County’s finest wild seafood now.
• •Sustainable. Wild. Delivered. That’s the OC Wild Seafood Promise. We believe in seafood that's as good for the oceans as it is for your plate. Enjoy delicious, responsibly sourced wild seafood from your trusted local fisherman. Taste the difference commitment makes.
• •Don’t Just Eat Seafood, Experience It. Unlock the vibrant flavors of truly fresh, wild-caught seafood. From seasonal spiny lobster to pristine Ahi tuna, OC Wild Seafood delivers an ocean-to-table experience you won't find anywhere else in OC.