Brand Tone

Empowering & Confident, Aspirational & Elegant, Personal & Relatable, Inspiring & Artistic

Brand Values

• •Empowerment of Women
• •Quality & Timelessness
• •Individuality & Self-Expression
• •Elegance & Sophistication
• •Authenticity

Best Practices

• •Embody the "Empowered Woman" Persona: Write as if speaking to an intelligent, confident friend, offering inspiration and style advice, not just selling clothes. Focus on how the clothing will make her *feel* (e.g., confident, beautiful, effortlessly chic).
• •Highlight Quality and Versatility: Consistently mention the craftsmanship, material quality, and the multiple ways a garment can be styled or occasions it can be worn for, reinforcing the value beyond trends.
• •Use Evocative and Elegant Language: Choose words that reflect sophistication and artistry (e.g., "curated," "unveil," "grace," "poise," "narrative," "silhouette") while remaining accessible.
• •Maintain Authenticity with a Personal Touch: Where appropriate (like blog posts or direct messages), let the founder's passion for fashion and empowering women shine through. Share the inspiration behind collections.
• •Visual and Textual Harmony: Ensure the copy always complements the visual aesthetic. If the imagery is elegant and aspirational, the language should mirror that. The tone on Instagram should align with the tone on the website and in emails.

Social Perception

Followers and customers likely perceive the brand as: A source of stylish and elegant women's fashion, A brand that celebrates femininity and individual expression, Trustworthy, due to the founder's visible passion and experience.

Copy Examples

• •Instagram Post (New Dress): "Unveil your elegance. Our new [Dress Name] isn't just a dress, it's a feeling. Crafted for confidence, designed for your unforgettable moments. Discover the story you'll tell. #OctoberJae #TimelessStyle #EmpoweredWomen"
• •Email Subject Line (New Collection): "Inspired by You: Discover Pieces as Unique as Your Journey."
• •Website Banner (Homepage): "October Jae: Curated Fashion for the Woman Who Defines Her Own Elegance."
• •Product Description (Versatile Top): "From boardroom poise to weekend grace, the [Top Name] is your canvas. Experience the beauty of high-quality design that adapts to every facet of your life. Because true style is about expressing all of who you are. #FashionThatEmpowers #VersatileElegance"
• •"New Muse" Blog Post Intro: "At October Jae, we believe fashion is more than fabric; it's a narrative. It’s the art of self-expression, a quiet confidence, a bold statement. Join us as we explore the silhouettes and stories that inspire us to live beautifully."