Tono de Marca

Aspirational, artistic, and empowering, balancing sophistication with personal connection and warmth. Descriptive and evocative, telling a story and making high fashion accessible.

Valores de Marca

• •Empowerment
• •Quality & Timelessness
• •Individuality
• •Artistic Expression
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's core values of empowerment, individuality, and confidence. Frame copy around how the clothing makes the customer feel, not just what it looks like.
• •Use Storytelling in Descriptions: Weave the founder's inspiration—travel, art, and the stories of women—into product descriptions and social media captions. This reinforces the brand's authentic and personal nature.
• •Maintain Visual and Verbal Synergy: Ensure the copy's tone (artistic, elegant, warm) always matches the visual aesthetic of the photography. Words like "ethereal," "contrast," "minimalism," and "silhouette" can bridge this gap.
• •Speak to the "Muse": Address the audience as the intelligent, creative, and stylish individuals they are or aspire to be. Use empowering and inclusive language that invites them into the brand's world.
• •Focus on Timelessness and Versatility: Consistently highlight the quality and multipurpose nature of the pieces. This appeals to a customer who values conscious consumption and investing in a lasting wardrobe, which is a key part of the brand's philosophy.

Percepción Social

Perceived as a high-quality, aspirational boutique brand with a strong and distinct aesthetic, appealing to women who appreciate art, fashion, and photography. Viewed as a source of style inspiration and a reflection of a creative lifestyle, with a unique localized charm.

Ejemplos de Copy

• •More than a dress, it's a feeling. The way the fabric moves, the confidence it inspires, the stories it R ’s waiting to be a part of. This is for the moments you create. Discover the new collection, inspired by the art of everyday elegance. #OctoberJae #StyleStory
• •Curated for the Modern Muse. Timeless pieces designed to celebrate your individuality. Inspired by women, for women. Shop The Collection.
• •Your Next Favorite Outfit is Here | Inside the Founder's Latest Curation
• •The sweater you'll reach for time and time again. Crafted for effortless elegance, this piece is designed to be dressed up for a special occasion or styled casually for a weekend of comfort. Its timeless silhouette and quality knit make it more than just a garment—it's a cornerstone of a thoughtful wardrobe. Made to be worn, loved, and lived in.
• •For the woman who sees the world through an artistic lens. OCTOBER JAE is where fashion and photography meet. Founded by a photographer, our collections are curated with an eye for detail, form, and timeless style. Find the pieces that tell your story.