Brand Tone

scientific yet gentle

Brand Values

• •Science-Meets-Tradition
• •Ingredient Purity and Safety
• •Transparency
• •Efficacy and Results-Oriented
• •Inclusive Beauty

Best Practices

• •Lead with the 'Why': Always start with the benefit to the consumer (e.g., 'fade dark spots,' 'achieve glass skin') before explaining the 'How' (the science, the ingredients).
• •Balance Science and Serenity: Use precise, scientific terms like 'Orchiplex™,' 'antioxidant,' and 'clinically proven' to build authority, but pair them with gentle, aspirational words like 'soothing,' 'luminous,' 'dewy,' and 'radiant' to connect emotionally.
• •Reinforce Core Values in Every Message: Every piece of copy should touch upon at least one core value: scientific credibility, clean formulation, transparency, or efficacy. For example, always mention 'cruelty-free' or 'doctor-developed' where appropriate.
• •Maintain a Minimalist & Clean Aesthetic: The language should mirror the packaging—uncluttered, direct, and sophisticated. Avoid overly casual slang or hype-filled jargon. Keep sentences clear and concise.
• •Leverage the Founder's Story: Regularly referencing 'Dr. Chloe Chng' or the brand's founding by a 'Doctor of Pharmacy' is a powerful differentiator. It adds a layer of trust and expertise that should be woven into the brand narrative across all channels.

Social Perception

Due to a limited online presence, broad social perception is difficult to gauge. However, the existing customer and influencer content reposted by the brand on platforms like TikTok and Instagram is positive. The comments and captions focus on the product's lightweight, non-sticky texture and its effectiveness in creating a 'healthy, youthful complexion.' The brand is perceived as a niche, 'clean beauty' option for those targeting hyperpigmentation and seeking a 'glass skin' effect. There is not enough data from independent reviews or forums to determine a wider public opinion or identify any negative perceptions.

Copy Examples

• •Science, Meet Radiance. Unlock your skin's potential with Orchiplex™, our potent, orchid-derived complex. Developed by a doctor, our Brightening Moisturizing Cream is clinically proven to diminish dark spots and hydrate deeply. Gentle, effective, and transparently formulated for your inner glow. #OctoberBeauty #ScienceOfSkin #CleanBeauty #GlassSkin
• •Tired of Dark Spots? Meet Your Solution. Don't just cover up acne marks and sun spots—visibly fade them. October Beauty's Brightening Moisturizing Cream, founded by a Doctor of Pharmacy, uses a powerful, plant-based formula to give you a luminous, even-toned complexion. Cruelty-free, paraben-free, and designed for all skin types. Shop now for 15% off your first order. Call to Action: Shop Now
• •More Than a Moisturizer—A Daily Rejuvenation Ritual. Our Brightening Moisturizing Cream is a silky, lightweight formula that absorbs instantly without a greasy feel. At its core is our proprietary Orchiplex™ innovation, which harnesses the regenerative power of hyacinth orchids to deliver antioxidants 4x stronger than Vitamin C. Each pump works to restore hydration, calm redness, and build a visibly smoother, more radiant complexion over time.
• •Your Doctor-Developed Path to Brighter Skin Starts Now. Discover the story behind our potent Orchiplex™ formula and see real results.
• •From family tradition... to pharmaceutical science. The one cream to help fade acne scars and get that 'glass skin' glow. Caption: Our secret to skin that shines from within. ✨ #CleanBeautyTok #SkincareRoutine #DarkSpotTreatment #OctoberBeauty