Brand Tone

authentic, resourceful, lovingly handmade, personal, and transparent

Brand Values

• •Family-Centric
• •Health-Conscious Innovation
• •Handmade Quality & Transparency
• •Community and Resilience
• •Customer-Focused Evolution

Best Practices

• •Lead with the "Why": Always circle back to the origin story. Remind customers that the brand was created out of a mother's love and a real family need. This authentic narrative is your strongest asset.
• •Emphasize "Handmade" and "Family-Run": Use words like "handmade," "from scratch," "family kitchen," and "mom-made" to reinforce the artisanal quality and differentiate from mass-produced competitors. Showcasing the family's involvement in social media posts is an excellent way to support this.
• •Balance "Delicious" with "Functional": While the health benefits (gluten-free, high-protein) are key selling points, the copy should always emphasize taste and indulgence. Use descriptive, sensory language to describe the flavors and the unique "cookie-donut" texture.
• •Be Transparent and Authentic: Don't shy away from the realities of being a small business. Share the journey, including challenges and successes. This builds trust and a loyal community. Your transparency about the shared kitchen is a great example of this.
• •Engage the Community: Use location-specific tags (Omaha, Council Bluffs) and mention local partners. Actively solicit feedback for new flavors as you already do, which makes customers feel valued and part of the brand's evolution.

Social Perception

Generally positive, especially within the local community and among specialty food seekers, praised for unique flavors and quality; perceived as authentic and relatable due to its family-centric origin and transparency.

Copy Examples

• •Born from a mom’s mission, baked with love. Our OMonsterO isn’t just a gluten-free, protein-packed treat; it’s our family’s story in every bite. Handmade from scratch because we believe you should never have to choose between delicious and nutritious. #OCookieOs #FamilyBusiness #GlutenFreeGoodness #DeliciousnessDelivered
• •The Treat You Thought You Couldn't Have. Discover our handmade, high-protein cookie-donuts. All the flavor, none of the gluten. Taste the difference.
• •🔥 Fresh From Our Family Kitchen: Meet August’s OCookieOs!
• •Meet the OStashyO! We've paired creamy pistachio with decadent white chocolate to create a vegan treat that’s 100% plant-based and 100% delicious. Crafted with our signature hand-ground oat flour, it's the perfect guilt-free way to power your day.
• •OCookieOs®: Council Bluffs' happy accident. Deliciously handmade, gluten-free, and delivered to your door.