Brand Tone

Artistic & Curated, Minimalist & Refined, Appreciative of Craftsmanship, Calm & Contemplative

Brand Values

• •Artistic Expression: Providing a platform for domestic artists and showcasing unique art and craft.
• •Quality & Craftsmanship: Selecting and selling high-quality textiles, glassware, ceramics, and other artisanal products.
• •Cultural Appreciation: Hosting events like incense workshops that connect with traditional practices.
• •Aesthetic Sensibility: A clear focus on the beauty and design of the objects they sell and display.
• •Community & Connection: Engaging with the community through artist events and workshops.

Best Practices

• •Use Evocative and Descriptive Language: Focus on words that convey artistry, quality, texture, and the sensory experience of the products (e.g., "hand-thrown," "delicate weave," "subtle aroma," "thoughtfully designed").
• •Maintain a Refined and Respectful Voice: Avoid overly casual slang or hype. The tone should reflect the quality and artistic nature of the items.
• •Highlight the "Why" Behind the Products: Share stories about the artists, the craftsmanship process, or the cultural significance of items where appropriate. This adds depth and aligns with the value of appreciation.
• •Emphasize Curation and Uniqueness: Use phrases that suggest careful selection and the special nature of the offerings (e.g., "curated collection," "limited edition," "artisan-made," "unique finds").
• •Keep it Visually Consistent: Ensure that the copy on social media, website, and any print materials aligns with the minimalist, clean, and art-focused visual identity of the brand. The words should match the pictures.

Social Perception

Based on its online presence and mentions, Ocoge Shokuba is perceived as a niche gallery shop that caters to individuals interested in art, crafts, and unique, high-quality goods. It's seen as a place that supports local and domestic artists. The events and workshops position it as a space for cultural engagement and learning. The "Marunouchi" in its Okayama location name might lend an air of sophistication, similar to the Marunouchi district in Tokyo, but it's important to note it's in Okayama.

Copy Examples

• •Headline: Discover the Art of Everyday. Body: At Ocoge Shokuba, we curate a collection of handcrafted ceramics, textiles, and unique objects that bring beauty and intention to your daily rituals. Explore pieces that tell a story.
• •Headline: Where Craftsmanship Meets Curation. Body: Step into Ocoge Shokuba and immerse yourself in a world of carefully selected artisanal goods. From delicate glassware to expressive art, find something truly special.
• •Headline: An Ode to Japanese Artistry (and Beyond). Body: Ocoge Shokuba proudly presents works by talented domestic artists alongside unique global finds. Join us for our next exhibition and experience the vision.
• •Headline: The Scent of Serenity. The Touch of Tradition. Body: Engage your senses at Ocoge Shokuba. Explore our selection of fine incense or join our next "香りの会" (Incense Gathering) to delve deeper into this ancient art.
• •Headline: More Than a Shop, A Creative Space. Body: Ocoge Shokuba is a haven for art lovers and seekers of unique design. Discover handcrafted treasures and connect with the stories behind them.