Tono de Marca

Minimalist, intelligent, direct, clean, and confident.

Valores de Marca

• •Simplicity
• •Essentialism
• •Intelligence
• •Clarity
• •Elegance

Mejores Prácticas

• •Employ the 'Razor' on Your Own Words: Write your copy, then ruthlessly edit it. Remove every superfluous word, adjective, and adverb. If a sentence works without a word, cut it. Strive for maximum impact with minimum language.
• •Lead with Function, Not Feeling: Focus on what the product *does* and why it was designed that way. The emotional connection will come from the user's appreciation of its intelligence and utility, not from emotionally charged language.
• •Use a Direct and Confident Voice: State facts clearly. Use simple sentence structures. Avoid weak or hesitant language like 'we believe' or 'we try to.' Your copy should reflect the confidence of your design philosophy.
• •Maintain Visual Simplicity: The design of the text is as important as the words themselves. Use a clean font, ample white space, and a simple layout to ensure the visual presentation matches the minimalist tone of the copy.
• •Educate, Don't Sell: Your copy should explain the rationale behind your product's simplicity. Educate the customer on why fewer features are a benefit, why a single material is superior, or how a simpler process leads to a better result. This respects the customer's intelligence and reinforces the brand's core values.

Percepción Social

Currently, there is no public social perception due to lack of online presence, making it an unknown entity with an opportunity to craft an exclusive and anticipated image.

Ejemplos de Copy

• •Engineered for the essential. We’ve removed everything you don’t need to create the only wallet you will. Ockham: The simplest solution.
• •Time, unadorned. No unnecessary dials, no distracting features. Just the elegant, reliable telling of time. The Ockham Watch is here.
• •Our philosophy is simple: plurality should not be posited without necessity. We apply this principle to everything we design, creating objects of profound utility and quiet confidence. Ockham is not just our name; it is our method.
• •The unnecessary has been eliminated. The essential remains. ockham.fr opens 01.09.25.
• •Subject: Your search for the perfect t-shirt is over. Body: One fabric, one fit, one color. We didn't add more options; we perfected the only one that matters. Experience the Ockham Tee.