Brand Tone

Helpful & Educational, Professional & Trustworthy, Trendy & Inspiring, Accessible & Encouraging, Quality-Conscious

Brand Values

• •Quality
• •Safety & Compliance
• •Customer Satisfaction & Support
• •Accessibility
• •Trend Awareness & Innovation
• •Value for Money

Best Practices

• •Emphasize European Quality and Safety: Consistently mention that products are made in Europe and comply with EU safety standards (CPNP registered) to build trust and reinforce the quality perception.
• •Educate and Empower: Continue creating valuable content (tutorials, blog posts, tips) that helps both beginners and professionals achieve better results, positioning the brand as a knowledgeable partner.
• •Showcase Trends with Inspiration: Regularly feature new collections, nail art trends, and user-generated content (with permission) on social media to keep the brand looking fresh, modern, and inspiring.
• •Maintain an Encouraging and Inclusive Voice: Use language that makes everyone feel capable of achieving beautiful nails, regardless of their skill level. Highlight beginner-friendly aspects of products and kits.
• •Be Transparent and Responsive: Clearly communicate product information, including ingredients or usage instructions. Monitor social media and review platforms, responding to customer inquiries and feedback professionally and helpfully to reinforce customer satisfaction as a priority.

Social Perception

Positive Product Performance, Appreciation for Quality and Safety, Resource for Nail Enthusiasts, Engagement through Social Media, Mixed Marketplace Reviews

Copy Examples

• •Headline: Unlock Your Nail Artistry with OCIBEL! Body: From salon professionals to at-home beginners, discover European-quality gels, vibrant polishes, and all the tools you need. Safe, trendy, and designed for stunning results. Explore our collections today!
• •Headline: New 'LOLLILAC' Collection Has Arrived! ✨ Body: Dive into a world of mesmerizing, highly-pigmented semi-permanent varnishes. OCIBEL brings you the latest trends, ensuring your manicure is always en vogue. Shop the Lollilac shades now and express your unique style!
• •Headline: Your Perfect Manicure, Safely Made in Europe. Body: At OCIBEL, beauty and safety go hand-in-hand. All our cosmetic products are CPNP registered and meet strict European standards. Create with confidence, knowing you're using the best.
• •Headline: New to Nail Art? We've Got You Covered! Body: OCIBEL makes beautiful nails achievable for everyone. Our beginner-friendly kits come with easy-to-follow guides, helping you master the art of manicure from your first try. Start your nail journey with us!
• •Headline: Flawless Nails That Last. Discover OCIBEL's Pro Gels. Body: Experience the difference with our new generation UV/LED gels. Engineered for superior adhesion, effortless application, and incredible durability with minimal odor. Elevate your manicure game.