Brand Tone

Enthusiastic & Passionate, Informative & Empowering, Trendy & Modern, Approachable & Community-Focused, Professional yet Accessible

Brand Values

• •Quality
• •Creativity & Self-Expression
• •Innovation
• •Accessibility & Affordability
• •Eco-consciousness & Ethical Practices
• •Customer Support

Best Practices

• •Speak the Language of Nail Enthusiasts: Use terminology that resonates with both beginners and experienced nail artists (e.g., "pigment," "coverage," "cure time," "nail art," "self-leveling"). Keep an enthusiastic and passionate tone about the art of manicure.
• •Balance Inspiration with Information: While showcasing trendy and beautiful nail designs, always provide clear, concise information about the products used and how to achieve the look. Emphasize ease of use where applicable.
• •Highlight Innovation and Quality: Consistently mention the advanced features of products (e.g., "highly pigmented," "long-lasting," "no filing," "pre-sanded") and the brand's commitment to quality and European standards.
• •Foster Community and Engagement: Encourage user-generated content, ask questions in social media copy, and maintain an approachable, helpful voice when responding to comments and queries.
• •Infuse Eco-Conscious Messaging Naturally: Where relevant, subtly weave in mentions of OCIBEL's commitment to cruelty-free products and environmental responsibility, reinforcing these as integral brand values.

Social Perception

Trusted for Quality & Performance, Valued Resource for Nail Art, Innovative and On-Trend, Good Value for Money, Engaging and Community-Oriented

Copy Examples

• •Headline: Unleash Your Inner Artist. ✨ Body: Dive into a world of vibrant color and lasting shine with OCIBEL. Quality gels and polishes for your unique style. #OcibelBeauty #NailArtPassion
• •Headline: Next-Level Nails, Effortlessly. Body: Introducing our new Elite Gel collection – professional results with no filing needed! Innovation at your fingertips. Shop now! #OcibelElite #GameChangerNails
• •Headline: Express Yourself, Boldly. 🌈 Body: From subtle nudes to dazzling glitters, find your perfect shade with OCIBEL. High-pigment, cruelty-free, and always on-trend. What will your nails say today? #MyOcibelStyle #VeganNails
• •Headline: Your Manicure, Your Masterpiece. Body: Get inspired with our easy-to-follow tutorials on TikTok & YouTube! Master new techniques and create stunning looks with OCIBEL professional-grade products. #OcibelTutorials #DIYManicure
• •Headline: Quality Nails, Kind Planet. 🌍 Body: Beautiful nails shouldn't cost the Earth. Discover OCIBEL’s range of eco-conscious, European-made manicure essentials. #SustainableBeauty #OcibelCares