Brand Tone

Commercial, aspirational, and value-focused, aiming to make luxury products accessible through direct, sales-oriented language that conveys trust and reliability.

Brand Values

• •Quality
• •Service
• •Accessibility
• •Style

Best Practices

• •Lead with Style and Confidence: Frame all messaging around the idea that glasses are 'the key to good style and confidence', using aspirational language.
• •Emphasize Value and Accessibility: Highlight the benefits of shopping, such as discounts, affordable designer brands, and fast shipping.
• •Build Trust Through Service Guarantees: Consistently mention 'Proven Quality', 'Fast Delivery', and 'First-class Customer Service'.
• •Use a Direct and Clear Call-to-Action: Employ straightforward, action-oriented language like 'Shop Now' or 'Discover the Collection'.
• •Maintain Brand Name Consistency: Focus all marketing efforts under 'Markovi Ochila' to build recognition and memorability.

Social Perception

Customers likely perceive Markovi Ochila as a transactional e-commerce site for discounted designer sunglasses. The perception is currently shaped entirely by the brand's own marketing, with external validation and established trust still needing to be built due to a lack of independent reviews.

Copy Examples

• •Your Style, Upgraded. Don't just face the sun, own it. Discover the perfect pair of Fendi sunglasses that speak to your confidence. Tap to shop the collection at Markovi Ochila. #DesignerShades #FendiStyle #LuxuryEyewear
• •Luxury You Can't Resist. Why wait to express yourself? Get up to 20% off on iconic sunglasses from Prada, Celine, and more. Fast delivery and guaranteed quality with every order. Shop now, shine forever.
• •The Key to Confidence. Find your signature look with our curated collection of world-class designer sunglasses. Free shipping on all orders.
• •Beyond a simple accessory, these Prada sunglasses are a statement. Crafted with premium materials for ultimate durability and UV protection, they offer a sophisticated silhouette for any occasion. Backed by our commitment to first-class service and fast delivery.
• •New Arrivals: Find Your Perfect Match from Fendi & Prada.