Brand Tone

Sophisticated, chic, confident, empowering, aspirational, informative, reassuring, expert, and trustworthy.

Brand Values

• •Quality and Craftsmanship
• •Safety and Clean Beauty
• •Convenience and Accessibility
• •Luxury and Elegance
• •Sustainability

Best Practices

• •Lead with Luxury and Quality: Always use descriptive words that convey a sense of high-end quality and craftsmanship. Terms like "handmade," "premium," "salon-quality," and "finest materials" reinforce the brand's core value proposition.
• •Emphasize Convenience and Confidence: Highlight the ease of use ("10-minute application") and the empowering feeling of having beautiful nails. Connect the products to the customer's lifestyle, whether for work, parties, or holidays.
• •Maintain a Sophisticated and Chic Tone: The language should be elegant and polished. Avoid slang or overly casual phrasing. The voice should be that of a trusted and experienced beauty expert.
• •Incorporate Brand Story and Values: Regularly weave in elements of the brand's story—the experienced nail artists, the commitment to clean ingredients, and sustainable packaging. This builds a deeper connection with the audience.
• •Use Evocative and Aspirational Language: Name collections and products in a way that inspires and allows customers to envision themselves wearing the nails for specific occasions (e.g., "Kyoto Harmony," "Holiday Collection"). This transforms the product from a simple cosmetic to a part of a lifestyle.

Social Perception

Limited due to minimal social media presence; primarily positive on-site reviews; perceived as a high-quality, convenient, and premium at-home manicure solution for target consumers valuing convenience and quality. Not yet a major part of wider online conversations due to limited social media footprint.

Copy Examples

• •Command the Boardroom. Your ambition is non-negotiable. Your nails should be too. Our 'Game On' press-on nails offer a timeless, deep red that speaks of confidence and class. Handmade with premium Japanese gel, they provide a flawless, chip-resistant manicure in minutes. Elevate your professional style, effortlessly.
• •Be the Life of the Party. Don't just attend the party—be the main event. Inspired by hit songs, our Party Collection features chic glitter and glam designs. 'Dance the Night' away with nails that are as vibrant and dazzling as you are. Easy to apply and reusable, your next show-stopping look is just a press away.
• •The 10-Minute Manicure That Lasts. Tired of salon appointments? Discover Ochic Nails. Handmade, reusable, and crafted with the finest, non-toxic Japanese gel for over 7 days of wear. Our eco-friendly packaging is just the beginning of your luxury experience. Tap to explore our collections and find your perfect set.
• •A Touch of Luxury, Delivered. True beauty shouldn't be rushed, but it can be convenient. At Ochic Nails, our artists pour their 15 years of salon experience into every set of press-on nails. Discover our new 'French Riviera' design, a vibrant and elegant look that's worth every penny. For a limited time, enjoy free shipping on your first order.
• •From Luxury Salons to Your Home. We are a team of passionate nail artists who believe that nails are the ultimate accessory to elevate your mood and style. After 15 years in high-end salons, we created Ochic Nails to bring that same level of artistry and quality directly to you. Our handmade nails, crafted from the finest materials, and our unique, gift-worthy packaging redefine the at-home manicure.