Brand Tone

Passionate & Purpose-Driven, Educational & Informative, Inspiring & Empowering, Authentic & Transparent, Friendly & Community-Oriented, Adventurous & Natural

Brand Values

• •Sustainability
• •Ocean Conservation
• •Ethical Production
• •Education & Awareness
• •Quality & Durability
• •Authenticity
• •Community

Best Practices

• •Anchor in Your 'Why': Always circle back to the core mission – ocean conservation and sustainability. Every piece of copy should, in some way, echo this purpose. This ensures the passionate and purpose-driven tone remains central.
• •Educate, Don't Just Sell: Infuse educational snippets about marine life, plastic pollution, or the benefits of recycled materials into product descriptions, social media posts, and blogs. This maintains the informative and authoritative aspect of the tone.
• •Speak from Passion, Like the Founder: Channel Steph Gabriel's genuine passion and expertise. Use 'we' to foster a sense of a collective mission. Share stories and behind-the-scenes insights to maintain authenticity.
• •Use Evocative, Natural Language: Employ vivid imagery related to the ocean, nature, and adventure. Words like 'vibrant,' 'pristine,' 'wild,' 'conscious,' and 'empower' can reinforce the desired feel. Avoid overly technical jargon unless explaining the sustainable materials, and even then, keep it accessible.
• •Foster Community & Conversation: Write copy that invites engagement. Ask questions, encourage sharing of experiences (e.g., 'Where will your OceanZen bikini take you?'), and use inclusive language. This reinforces the friendly, community-oriented aspect of the brand's voice. Regularly feature user-generated content to show appreciation and build connections.

Social Perception

Highly Positive, Eco-Conscious Leader, Trustworthy & Authentic, More Than Just Swimwear, Empowering, High Quality

Copy Examples

• •Instagram Post (Product Focus & Mission): Dive into beauty that gives back. 🌊 Our [Bikini Name] top isn't just designed to make you feel amazing; it's crafted from rescued fishing nets, turning ocean waste into stunning swimwear. Wear the change you want to see. #OceanZen #SustainableSwimwear #ProtectWhatYouLove
• •Facebook Ad (Educational & Call to Action): Did you know millions of tons of plastic enter our oceans each year? At OceanZen, we're turning the tide. Our latest collection is made with ECONYL® regenerated nylon, giving new life to old waste. Ready to make a stylish splash for a cleaner planet? Shop now and join the movement! 👉 [Link to website] #EthicalFashion #SaveOurSeas #OceanWarriors
• •Email Newsletter Subject (Intrigue & Value): More Than a Bikini: It's a Promise to Our Oceans. (Body Snippet): At OceanZen, every stitch tells a story of conservation. Discover how your choice in swimwear can help fund marine research and keep our waters pristine...
• •Website Homepage Headline (Direct & Passionate): Wear Your Love for the Ocean. Sustainable Swimwear, Ethically Made.
• •Product Description (Storytelling & Benefit): Feel the soft embrace of the [Bikini Bottom Name] bottoms, knowing they began their journey as harmful plastic pollution. Now, reimagined into luxurious, durable fabric, they empower you to explore coastlines with confidence and a clear conscience. Good for you, amazing for our marine life. #MadeFromRecycled #ConsciousChoice