Brand Tone

authentic, passionate, and relaxed

Brand Values

• •Love for the Ocean and Water Sports
• •Cultural Pride
• •Authenticity
• •Community

Best Practices

• •Embrace Spanglish: Continue to naturally weave in Spanish phrases and words that resonate with your target audience. This reinforces the brand's Puerto Rican roots and creates a more authentic connection.
• •Tell a Story: Every post and product has a story. Whether it's the inspiration behind a design or the feeling of a perfect beach day, use storytelling to engage your audience on an emotional level.
• •Stay Visually Consistent: The relaxed and sunny aesthetic of your photos should be matched by the copy. Use words that evoke a sense of warmth, freedom, and connection to the sea.
• •Engage with Your Community: Ask questions, run polls, and encourage user-generated content. Make your audience feel like they are a part of the Ocean Vibes family.
• •Keep it Simple and Relatable: The tone should remain conversational and easy to understand. Avoid overly technical jargon and focus on the shared passion for the ocean that unites the brand and its customers.

Social Perception

The public perception of Ocean Vibes seems to be that of a stylish and authentic brand for those who identify with a beach lifestyle, particularly within Puerto Rico. The successful marketing campaign suggests a positive reception and growing brand recognition. The focus on cultural elements likely resonates strongly with the local market and those with an affinity for Puerto Rican culture.

Copy Examples

• •Wear the wave. Our new tee is more than just a shirt, it's a feeling. The feeling of the sun on your skin and the salt in the air. Tap to shop and carry the ocean with you.
• •From sunrise surfs to sunset paddles, we've got you covered. Gear up for your next water adventure with Ocean Vibes. #OceanVibesPR #WaterIsLife
• •Inspired by the island, crafted for the soul. Discover the OV Spirit collection and wear your heritage with pride.
• •Your Weekend Dose of Vitamin Sea 🌊
• •The perfect companion for sunny days and good times. Our classic cap is designed to keep you cool while you chase the horizon. Made for the ocean lover in all of us.