Brand Tone

Magical and Dream-Like, Friendly and Engaging, Quality-Conscious and Reassuring (for parents), Safety-Focused

Brand Values

• •Quality and Durability
• •Safety
• •Customer Happiness and Dream Fulfillment
• •Environmental Responsibility
• •Community

Best Practices

• •Embrace the Magic, Emphasize Reality: Use enchanting and aspirational language, but always ground it with tangible benefits like quality, safety, and durability.
• •Speak to Both Child and Parent: While the product fulfills a child's fantasy, the copy should also address parental concerns (safety, quality, value for money). Use reassuring and informative language for parents.
• •Highlight Community and Shared Joy: Encourage user-generated content and foster a sense of belonging. Use inclusive language like "Join our pod" or "Happy Mermaids."
• •Integrate Values Naturally: Weave in mentions of WWF support and commitment to quality seamlessly rather than as an afterthought. This reinforces brand integrity.
• •Maintain a Positive and Encouraging Voice: Even when discussing safety, the tone should remain supportive and enabling, focusing on the joy of the experience when done responsibly.

Social Perception

Positive Customer Reviews, Trusted by Swimming Pools/Schools, Seen as Fulfilling a Dream, Good Customer Service

Copy Examples

• •Headline: Dive into Dreams! ✨ Body: Our European-quality mermaid tails aren't just beautiful, they're built for endless, safe adventures. Give your child the magic of the ocean. #OceanQueens #HappyMermaids #SwimSafe
• •Headline: Quality You Can Trust, Magic They'll Love. Body: Parents choose Ocean Queens for durable, safe mermaid tails that make a splash, swim after swim. We're proud WWF supporters, so every tail helps protect our oceans too! #MermaidMagic #SafeFun #SupportWWF
• •Headline: Make a Splash with Ocean Queens! ‍♀️ Body: Join our pod! Discover vibrant, long-lasting mermaid tails and accessories. Perfect for mermaid parties and creating unforgettable memories. Tag us in your mermaid moments! #OceanQueensCommunity #MermaidParty
• •Headline: Safety First, Then the Sparkle! ✨ Body: At Ocean Queens, every shimmering tail comes with peace of mind. Designed for safe swimming and built to last, because real magic is worry-free. Learn more about safe mermaid swimming on our site! #EuropeanQuality #MermaidSafety
• •Headline: More Than Just a Tail – It's an Adventure! Body: From the first flutter to confident mermaid swimming, Ocean Queens is there. Explore our collection and give the gift of wonder. P.S. We proudly support WWF in protecting our beautiful seas! #OceanAdventure #WWFSupporter #DreamBigLittleMermaid