Brand Tone

Caring, trustworthy, and informative.

Brand Values

• •Quality and Safety
• •Child Development
• •Parental Support
• •Authenticity and Trust
• •Community

Best Practices

• •Maintain a Personal and Empathetic Tone: Always write from a place of understanding and empathy for the challenges and joys of parenting. Use "we" to create a sense of shared experience.
• •Highlight Safety and Quality: In every piece of copy, emphasize the safety and high quality of your products. Mention that they are personally tested and curated.
• •Focus on Benefits, Not Just Features: Instead of just listing product features, explain how they benefit both the parent and the child. For example, instead of "spill-proof," say "no more messy spills to clean up."
• •Incorporate Customer Testimonials: Share positive feedback from other parents to build trust and social proof.
• •Engage with Your Community: Ask questions, run polls, and encourage user-generated content on social media to foster a sense of community and gather valuable feedback.

Social Perception

Oceano Kidz is perceived as a reliable and high-quality brand, a go-to source for innovative mother and baby products in Singapore, with high customer satisfaction stemming from the founder's personal touch and family-oriented approach.

Copy Examples

• •Make teething a breeze with our gentle and effective teethers. Because your baby's comfort is our top priority. #OceanoKidz #HappyTeething #BabyEssentials
• •Tired of messy meal times? Our ergonomic and easy-to-clean baby feeding sets are here to help! Spend less time cleaning and more time making memories with your little one. Shop now! #OceanoKidz #ParentingHacks #BabyFeeding
• •Curated with love, for your little one. Discover our range of personally tested and approved baby products.
• •A little something to make your parenting journey smoother.
• •Our tooth-friendly pacifiers are designed by dental experts to ensure the healthy development of your baby's teeth and jaw. Give your baby the best start with Oceano Kidz.