Brand Tone

Scientific & Innovative, Natural & Pure, Premium & Luxurious, Passionate & Committed, Educational & Informative

Brand Values

• •Nature & Marine Conservation
• •Scientific Excellence & Innovation
• •Purity & Naturality
• •Efficacy & Skin Health
• •Sustainability & Eco-responsibility
• •Made in France (Brittany)

Best Practices

• •Always Root in Science and Nature: Every piece of copy should subtly or overtly connect back to the brand's marine science foundation and its commitment to natural ingredients.
• •Use Elegant and Evocative Language: Reflect the premium quality and the beauty of the ocean. Words like "elixir," "longevity," "radiant," "revitalize," and "harmony" can be used.
• •Maintain an Educational Stance: Briefly explain the "why" and "how" behind the products' efficacy, particularly relating to the unique marine ingredients, without overwhelming the reader with jargon.
• •Emphasize Purity and Eco-Responsibility: Consistently mention the 100% natural aspect, certifications, and the brand's commitment to the environment and ocean conservation.
• •Be Authentic and Passionate: Let the genuine love for the ocean and skincare innovation shine through in the messaging. This builds a stronger connection with like-minded consumers.

Social Perception

High-Quality & Effective, Trustworthy & Natural, Environmentally Conscious, Niche & Specialized

Copy Examples

• •Unlock the secret to cellular longevity. oceanheritage, powered by our patented OSMOTIC SBP™, a 100% natural marine elixir, rejuvenates your skin from its very core. Experience the science of the sea.
• •Born from a profound love for the ocean and a dedication to its preservation, oceanheritage brings you skincare that's as pure as the sea itself. Embrace 100% natural ingredients for radiant, healthy skin.
• •More than just hydration, it's biomimetic care. Our unique marine complex, rich in trace elements and mineral salts, works in harmony with your skin to restore balance and vitality. Discover the ocean's power.
• •Indulge in a skincare ritual that nurtures both your skin and the ocean. oceanheritage offers luxurious, effective treatments in eco-responsible packaging, because true beauty respects nature.
• •Revitalize and protect your skin with the essence of the Iroise Sea. Certified 100% natural and loved by those who seek purity and visible results. Trust oceanheritage for your skin's wellbeing.