Brand Tone

Artisanal & Authentic, Passionate & Heartfelt, Elegant & Exquisite, Culturally Rich & Appreciative, Customer-centric & Trustworthy

Brand Values

• •Quality
• •Uniqueness
• •Representation
• •Empowerment
• •Trust, Respect, and Love
• •Passion for Fashion & Curation

Best Practices

• •Emphasize the "Handmade" & "Artisan" Aspect: Consistently highlight that products are handcrafted, often by local artisans from India. This reinforces uniqueness and quality.
• •Use Evocative and Emotive Language: Words like "exquisite," "gorgeous," "statement," "love," "heart," and "passion" connect with customers on an emotional level, aligning with the brand's "Made by hand for the heart" tagline.
• •Tell a Story: Frame products and the brand within a narrative of cultural heritage, craftsmanship, and the founders' passion. This adds depth and perceived value.
• •Maintain a Warm and Appreciative Voice: Whether in product descriptions, social media, or customer service, the tone should reflect respect for the artisans, the craft, and the customer.
• •Be Specific About Quality and Uniqueness: Instead of generic claims, describe what makes the items special (e.g., "vintage gold and royal polki jewellery," "one-of-a-kind pieces"). This justifies price points and builds trust.

Social Perception

Highly Positive for Product Quality & Uniqueness, Appreciation for Artisan-Made Goods, Generally Good Customer Service, Occasional Concerns, Seen as a Go-To for Special Occasion Pieces

Copy Examples

• •Adorn yourself with a story whispered through generations. Our 'Mehr' necklace, handcrafted with love by skilled Indian artisans, features luminous polki stones set in vintage-inspired gold. Each detail is a testament to timeless elegance, a piece made by hand, for your heart.
• •Discover the soul of India, woven into every thread, etched into every design. Our new 'Heritage Bloom' collection is here – a vibrant celebration of artistry and tradition, curated to bring exquisite, one-of-a-kind beauty to your world. Explore now. #ShivkaBoutique #HandmadeWithLove #ArtisanCrafted
• •A Gift from the Heart: Unique Treasures Await at Shivka.
• •At Shivka, we believe in fashion that tells a story. We journey through the rich tapestry of Indian artistry to bring you hand-picked, unique pieces that resonate with quality, culture, and a touch of magic. More than just a boutique, we are a celebration of heritage and the hands that create it.
• •Let your spirit shine as brightly as our handcrafted jewels. Each Shivka piece is a unique expression of art and soul, designed to make you feel as gorgeous as you truly are. Find your statement. #ShivkaStyle #UniqueJewelry #MadeByHandForTheHeart