Brand Tone

professional, educational, and aspirational

Brand Values

• •Innovation
• •Education
• •Performance and Welfare
• •Expertise

Best Practices

• •Lead with Education: Frame product benefits and announcements within an educational context. Explain the 'why' behind a product's design or the methodology of a training program. This reinforces the brand's position as an expert.
• •Use Aspirational Language: Employ words that inspire and speak to the goals of serious equestrians, such as 'achieve,' 'transform,' 'elevate,' and 'master.' This connects the brand's offerings to the rider's ambitions.
• •Maintain a Professional and Authoritative Voice: Avoid overly casual slang or humor. The tone should reflect the high quality and technical nature of the products and the expertise behind the educational content.
• •Emphasize Innovation and Performance: Consistently highlight what makes the products unique and how they contribute to better performance for both horse and rider. Use specific features and benefits to substantiate claims.
• •Center the Horse: While the products are for the rider, the ultimate benefit is often for the horse's comfort, safety, and well-being. Ensure that the copy reflects a horse-centric philosophy, which will resonate deeply with the target audience.

Social Perception

The target audience appears to be serious equestrians who are seeking high-quality, innovative gear and are invested in their continuing education. The association with established equine training methods suggests that the brand is perceived as reputable and knowledgeable within its specific niche. The brand is seen as a specialized supplier rather than a mainstream retailer.

Copy Examples

• •Innovation in every stride. Our new HRP Wing Saddle Pads are engineered for superior comfort and peak performance, allowing your horse to move with unrestricted freedom. Discover the difference that thoughtful design makes. #EquineInnovation #PerformanceHorse #SaddleFit
• •Unlock a deeper connection with your horse. Our 'Entwined' workshop, based on the acclaimed book, goes beyond riding to explore the fundamentals of true partnership. Join us for a transformative educational experience. Limited spots available. Register today.
• •Elevate your ride with premier equestrian equipment. For a limited time, receive 20% off our entire collection of performance-driven products, including the renowned Tech Stirrups. Invest in quality. Invest in your partnership.
• •Ride with confidence. Our safety stirrups are designed with a revolutionary release mechanism to provide an essential layer of security without compromising performance. Because your safety in the saddle is paramount.
• •At Ocean Easy Stables, we believe that exceptional horsemanship is born from a blend of innovation, education, and a deep respect for the horse. We are dedicated to providing equestrians with the tools and knowledge to achieve their performance goals and foster a more meaningful connection with their equine partners.