Brand Tone

Authentic, Passionate, and Down-to-Earth. The brand’s voice is deeply personal, stemming directly from the creator's story and passion for the ocean. Communication is genuine and appreciative. The language used in product descriptions and the "Meet the Creator" section is heartfelt and story-driven, creating an authentic connection with the audience. It avoids corporate jargon in favor of a more personal, approachable feel, as if buying from a talented local artisan.

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Authenticity and Personal Story
• •Community and Local Pride
• •Accessibility

Best Practices

• •Always connect the product back to its origin—the ocean, the beach, the creator's passion. Use storytelling in descriptions and posts to reinforce the brand's authentic, personal nature.
• •Emphasize "Handcrafted" and "Unique": These are the brand's biggest differentiators. Use this language consistently across all platforms to manage customer expectations and highlight the value of artisanal quality.
• •Use Natural and Evocative Language: Employ words that evoke sensory experiences of the coast—sun-kissed, salt-sprayed, wave-tossed, ocean-inspired. This reinforces the brand's core theme and creates a consistent, tranquil tone.
• •Showcase the Creator: Continue to feature Allison, the creator. Behind-the-scenes content, stories about finding materials, or the inspiration for a new piece will strengthen the personal connection customers have with the brand.
• •Incorporate Customer Testimonials: Leverage the powerful positive feedback the brand receives. Sharing customer reviews and photos (with permission) reinforces the brand's trustworthiness and high-quality perception, using the authentic voices of the community.

Social Perception

Trusted, Talented, and High-Quality. Customers perceive Ocean Drift Design Shop as a high-quality small business run by a talented and creative artist. Reviews frequently use words like "beautiful," "unique," and "creative." The ability to create custom pieces is highly valued and contributes to a perception of excellent, personalized customer service. The brand is seen as a go-to for unique gifts and personal treasures that consistently receive compliments.

Copy Examples

• •Hand-gathered shells from the shores of Jupiter, now woven into a piece you can carry with you. Each Drift Seashell Bracelet tells a story of sun, salt, and sea. Wear a piece of the ocean. #OceanDrift #HandcraftedJewelry #CoastalLiving #JupiterFL
• •Bold, wild, and shaped by the waves. Our Golden Shark Tooth Necklace is for the adventurer at heart. Each tooth is locally and ethically sourced, then handcrafted into a timeless piece that captures the untamed spirit of the ocean. It’s not just jewelry; it’s a talisman from the deep.
• •Ocean Drift Design Shop: Handcrafted treasures from the sea and earth. Bring home your piece of the coast.
• •New Tides, New Treasures | The Latest from Ocean Drift is Here
• •You can hear the ocean in every piece. ✨ At Ocean Drift Design Shop, we handcraft unique jewelry inspired by the sea. From custom sea glass pendants to our signature seashell bracelets, each design is a one-of-a-kind treasure. Find a piece that speaks to you. Shop Now & Carry the Coastline with You.