Brand Tone

Whimsical, Serene, Celebratory, Friendly, Approachable, Personal, Heartfelt

Brand Values

• •Curated Gifting
• •Celebration of Occasions
• •Coastal Inspiration
• •Unique and Whimsical Design

Best Practices

• •Embrace "Ocean" Metaphors: Consistently use language related to the sea, coast, and sailing (e.g., "treasure," "voyage," "washed ashore," "dive in," "currents") to reinforce the brand's core theme.
• •Focus on the "Why" Behind the Gift: Frame product descriptions and ads around the occasion or feeling. Instead of just listing features, explain how the product helps celebrate a new bride, thank a friend, or create a relaxing home environment.
• •Maintain a Whimsical and Positive Tone: Use uplifting and slightly playful adjectives like "enchanting," "vibrant," "serene," and "whimsical." Avoid overly formal or technical language to keep the tone approachable and friendly.
• •Tell a Story: Whether describing a product or a gift box, weave a small narrative. Where did the inspiration come from? Who is this gift perfect for? Storytelling makes the products feel more personal and unique.
• •Be Consistent Across All Channels: Ensure the whimsical, celebratory, and ocean-inspired tone is identical across the website, product descriptions, social media captions, and any customer service emails to build a strong, recognizable brand voice.

Social Perception

Aims to be perceived as charming, reliable, unique, high-quality, and a thoughtful, creative partner in celebrating life's milestones with a distinct coastal theme. Currently, social perception is limited due to a lack of reviews and social media presence.

Copy Examples

• •Ask your besties to be by your side with a treasure chest of coastal calm. Our bridesmaid gift boxes are filled with ocean-inspired goodies to thank your crew for joining the voyage. ✨ Tap to curate your perfect 'I do' crew gift.
• •Let your home tell a story of sun, sand, and sea. From whimsical kitchen towels to serene spa scents, our ocean-inspired decor brings the calm of the coast right to your doorstep. Based in Wilmington, NC, and shipped to dreamers everywhere. Shop the collection now.
• •Make their stay unforgettable from the moment they arrive. Our curated welcome gifts are the perfect touch of coastal hospitality for your vacation rental guests. Delight them with a box of local charm and ocean-inspired treasures.
• •Carry a piece of the ocean with you. These delicate, two-toned starfish earrings are handcrafted to catch the light and inspire dreams of saltwater and sunshine. A perfect, whimsical gift for the ocean dreamer in your life (or a little treat for yourself!).
• •Hi, Ocean Dreamer! Get ready to dive into our newest treasures. We've just unpacked a beautiful collection of handcrafted jewelry, vibrant kitchen decor, and relaxing spa gifts, all inspired by the colors and calm of the coast. Find your new favorite piece and let us bring the beach to you.